It's no surprise that China Mobile is expected to launch its own smart TV network in the near future. After all, mobile operators have long been pushing for TV boxes, so it was just a matter of time before China Mobile would finally enter the TV market with its own brand.
Recently, China Mobile (via Weibo) and BOE signed a cooperation agreement to introduce large-sized 4K ultra-high-definition TVs under the "China Mobile" brand. This marks a major step forward in their smart TV strategy.
As one of the top three domestic telecom operators, China Mobile has been actively expanding its TV box user base. Now, the company is moving further into the television market. In other words, “China Mobile†will become the first operator in China to own its own TV brand.
According to recent findings from a domestic 3C certification website, China Mobile’s smart TV has officially been registered, confirming that the product is indeed on the way. It is expected that new models will be released by the end of this year.
According to previous reports, the "China Mobile" smart TV will be developed in collaboration with BOE. BOE brings strong panel resources, advanced intelligent manufacturing, and comprehensive software and system solutions. Meanwhile, China Mobile offers powerful marketing channels and a vast customer base.
With the rapid growth of smart TVs, telecom operators are accelerating their efforts in the television sector. China Mobile and BOE’s partnership is a clear sign of this trend, and both companies are looking forward to what’s next in the smart TV space. The coming months could mark a turning point in how Chinese consumers access and experience television content.
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