In an era where smart homes are still seen as a distant dream and "smart home appliances" are just beginning to take shape, the marketing elite in the industry seem to have concluded that the "smart" concept is no longer in vogue. Instead, new products must be dressed in the guise of "artificial intelligence" to remain fashionable. As a result, AI—short for artificial intelligence—has become the new buzzword for various smart devices, including color TVs, even though it's far from being truly practical.
While scientists and philosophers continue to debate whether AI is a blessing or a curse for humanity, we must confront the current reality: promoting AI technology in TVs and other products with the spirit of "fearlessness." Is it a blessing or a curse?
**The Early Days of Artificial Intelligence**
Recently, a paper published on Cornell University’s website has sparked significant attention. Titled “Intelligence IQ Evaluation and Intelligent Grade Research of Artificial Intelligence,†this study was conducted by researchers from the Virtual Economics and Data Science Research Center at the Chinese Academy of Sciences. The paper presents a standardized model for evaluating AI and analyzes the AI capabilities of systems like Google, Microsoft, Baidu, and Apple Siri.
The research team tested the IQ of AI systems in 2014 and 2016 using this model. The results showed that although AI has made remarkable progress, its IQ still lags behind that of a six-year-old child. Moreover, the paper classifies AI into seven levels, with AlphaGo currently only reaching the third level.
In other words, today’s hot AI is still in the early stages of exploration. While some initial technological applications have been achieved, there remains a long way to go between "being able to interact" and "achieving meaningful interaction."
**Artificial Intelligence TVs: A Long Road Ahead**
As a leading company in the smart home space, artificial intelligence is an inevitable step in human-computer interaction. Companies have invested heavily in R&D, and many have already started applying these technologies to their products. Interactive control is often used as a selling point to promote AI features.
However, while the TV industry is exploring AI, the technology is still in its infancy. As a result, very few TVs can truly reflect AI capabilities. Many so-called "AI TVs" are actually pseudo-intelligent, flooding the market before consumers even realize it.
Let’s look back at the development of AI TVs. On July 28, 2016, Changhong launched the world’s first AI TV—the CHiQ Q3R. This marked the first time the concept of an AI TV appeared in the market. Since then, many brands have followed suit, claiming to enter the AI era with more intelligent interaction to win consumer favor.
**But is this really the case?**
According to the definition in the "2017 AI TV White Paper" issued by the China Electronics Chamber of Commerce and JD.com, the essence of AI TV lies in its ability to receive user instructions via sensors, understand user intent through basic applications and data platforms, and provide feedback and processing. It also relies on strong technical logic, big data, and deep learning algorithms to analyze user habits, preferences, and behavior patterns for more accurate interaction and personalized content recommendations.
If we screen current AI TV products based on this definition, very few meet the criteria.
Take voice control, one of the most commonly claimed AI features, as an example. Products that offer fast response and accurate recognition are rare, and those capable of handling complex tasks like selecting a movie in another app are almost nonexistent. After all, such functions can easily be done with a remote control.
If AI is still far from replacing the remote, will consumers embrace it? The answer is clear.
With the rapid advancement of internet technology and consumers' growing desire for smart homes, it's evident that AI and the Internet of Things are becoming key trends. Every industry is trying to move forward under this wave, and AI technology is evolving quickly. However, for now, AI applied to home appliances is still quite immature.
For example, smart TVs, which are considered the core entry point of smart homes, rely mainly on voice recognition. But what is often marketed as "AI" is simply basic voice control. True AI should involve semantic understanding to allow natural dialogue with the TV. Unfortunately, current AI TVs fall short in this regard. Other features like image recognition, content selection, and game software integration are also lacking, let alone controlling the entire smart home after interaction.
Therefore, for the TV industry, no matter how many iterations of "AI" are introduced, the gap between the current state and the ideal remains vast. The correct approach is to engage directly with consumers, listen to their feedback, and avoid exaggeration. AI should not become a gimmick that consumers eventually abandon.
**Don’t Let AI Become a Concept Consumers Discard**
With the upcoming Double Eleven shopping festival, many TV concepts are being hyped. For an industry stuck in homogenized competition, AI offers a potential differentiator. We’ve seen the "AI" label everywhere.
However, this is a red flag for AI TVs. When imitation, hype, and false claims dominate the industry, and negative user experiences such as slow voice response, low accuracy, and inability to follow commands spread across reviews, the risk of falling into a crisis is real.
The hype around AI, which is still far from mature, is harmful to the healthy development of the smart TV industry. It undermines manufacturers who genuinely focus on consumer needs and AI development, and it risks eroding consumer trust in the AI market.
Looking back at TV history, concepts like 3D and CRT rear projection were once popular, but consumers eventually abandoned them. Now, is AI repeating the same mistake?
For consumers, AI TVs come at a higher price than regular smart TVs. Consumer confidence is built on curiosity and experimentation, which is fragile. Whether for protecting consumers or their own brand reputation, companies should adopt a cautious approach toward AI technology. They should patiently improve its practicality and compatibility, ensuring that AI becomes a true driver for market success.
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