In an era where smart homes are still seen as a distant dream and "smart home appliances" are just beginning to take shape, the industry's marketing elite seem to have concluded that the "smart" concept is no longer in vogue. Instead, new products now need to be wrapped in the label of "artificial intelligence" to be considered fashionable. Thus, AI—short for artificial intelligence—has become a "new buzzword" for various smart devices, even though it's far from being truly practical.
While scientists and philosophers continue to debate whether artificial intelligence is a blessing or a curse for humanity, we must look at the current situation: promoting AI technology in TVs and other products with a "fearless spirit." Is this a blessing or a curse?
**The Early Days of Artificial Intelligence**
Recently, a paper published on Cornell University's website has drawn significant attention. Titled "Intelligence IQ Evaluation and Intelligent Grade Research of Artificial Intelligence," this study was conducted by researchers from the Virtual Economics and Data Science Research Center of the Chinese Academy of Sciences. The paper introduces a standard model for evaluating AI systems and analyzes their performance across platforms like Google, Microsoft, Baidu, and Apple Siri.
The research team tested the IQ of AI systems in 2014 and 2016 using this model. The results showed that although AI has made progress over the past two years, its intelligence level still lags behind that of a six-year-old child. Moreover, the paper categorizes AI into seven levels, with AlphaGo only reaching the third level.
In other words, today's AI is still in its early exploratory phase. While some foundational technologies have shown promising results, there remains a long way to go before true interaction becomes possible.
**Artificial Intelligence TVs: A Long Road Ahead**
As a leader in smart home technology, AI is an inevitable step in human-computer interaction. Companies have invested heavily in R&D, and many have already started integrating AI into their products, using interactive control as a key selling point.
However, despite these efforts, the current state of AI is still in the experimental stage. As a result, very few TVs can genuinely reflect AI capabilities. Many so-called "AI TVs" are more of a gimmick than a real innovation.
Looking back at the development of AI TVs, Changhong launched the world’s first AI TV, the CHiQ Q3R, in July 2016. Since then, numerous brands have followed suit, claiming their TVs are "intelligent" and capable of advanced interactive control. But is this really the case?
According to the "2017 AI TV White Paper" jointly issued by the China Electronics Chamber of Commerce and JD.com, the essence of an AI TV lies in its ability to understand user commands through sensors, process data, and provide personalized recommendations based on learning algorithms.
If we evaluate current AI TV products against this definition, very few meet the criteria. Even basic functions like voice control are often inaccurate or slow, making them less useful than traditional remote controls.
If AI is still far from replacing the remote, will consumers embrace it? The answer seems clear.
With the rapid development of internet technology and growing consumer demand for smart homes, the trend of using AI as a pathway and IoT as a carrier is becoming increasingly evident. However, AI integration into home appliances is still immature.
Take smart TVs, which are seen as the core entry point for smart homes. Current AI features are mostly limited to voice recognition, but true dialogue capability is lacking. Image recognition, content selection, and game support are also underwhelming. None of these can yet control a full smart home.
Therefore, for the TV industry, even with multiple iterations of AI, the gap between current capabilities and ideal expectations remains vast. The correct approach should be to engage directly with consumers, avoid exaggeration, and ensure that AI is not just a marketing gimmick.
**Don't Let AI Become a Concept Abandoned by Consumers**
With the upcoming Double Eleven shopping event, many TV brands are hyping up their AI features. For an industry stuck in homogenized competition, AI offers a potential differentiator. But this hype may be a red flag.
When imitation, exaggeration, and false claims become common, and when users complain about slow response times and poor accuracy, the risk of AI falling into the abyss grows. Before AI truly reaches the level of human-like interaction, the market could lose trust quickly.
This kind of hype is harmful to the healthy growth of the smart TV industry. It undermines genuine companies working hard to develop real AI and damages consumer confidence.
Looking back at the history of the TV industry, concepts like 3D and CRT rear projections once dominated the market. But today, they are largely abandoned. Could AI be repeating the same mistake?
For consumers, AI TVs are significantly more expensive than regular smart TVs. Consumer trust is fragile, built on curiosity and experimentation. To protect both consumers and their own brand reputation, companies must be cautious, patient, and focused on improving the practicality and compatibility of AI technology. Only then can AI truly become a driving force for success in the market.
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