It's no surprise that China Mobile is expected to launch its own smart TV network in the near future. After all, mobile operators have long been pushing TV boxes, and it was only a matter of time before China Mobile would introduce its very own TV brand.
A while back, China Mobile (via its microblogging platform) announced a partnership with BOE, aiming to release large-size 4K ultra-high-definition TVs under the "China Mobile" brand. This collaboration is expected to bring innovative products to the market and meet the growing demand for high-quality smart TVs.
As one of the three major domestic telecom operators, China Mobile has been actively expanding its TV box user base, driven by market demand. Now, the company is taking the next step—developing its own TV brand. This means that "China Mobile" will become the first operator-owned TV brand in China.
Recently, we discovered through a domestic 3C certification website that China Mobile’s Smart TV has officially been registered. This is a clear signal that the company is serious about entering the smart TV market. It’s expected that new products will be launched by the end of this year.
According to previous reports, the "China Mobile" smart TV will be developed in collaboration with BOE. BOE brings strong panel resources, advanced intelligent manufacturing, and comprehensive software and system solutions, while China Mobile offers powerful marketing channels and customer reach. Together, they are well-positioned to compete in the smart TV space.
With the rapid growth of smart TV adoption, telecom operators are accelerating their efforts to expand into the television business. China Mobile and BOE’s partnership is a significant move in this direction, and many are eagerly waiting to see what comes next.
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