Functionally subdivided washing machine products are showing growth momentum. On November 29th, Suning United Zhongyikang and China Household Electrical Appliances Research Institute released the "2018 Washing Machine Industry White Paper" (hereinafter referred to as "White Paper"), showing that the premium of regional washing machine products is nearly 80%, this category will become the next stage. The focus of business competition. At the same time, Suning Tesco data showed that sales of district washed goods increased by 220.4% year-on-year in the first ten months of this year.
According to the "White Paper", with the expansion of the coverage range of the district washing commodity price and the increase of market participation brands, the district washing washing machine with high quality, high value and high efficiency and cleanliness will be able to provide cornering overtaking for the washing machine brand. Opportunity, and then rewrite the industry landscape. Wei Jun, general manager of Zhongyikang White Power Division, said that the market price of a single-roller washing machine is around 4,000 yuan, the price of two sets is 8,000 yuan, and the price of a partitioned double-tube washing machine is about 12,000 yuan. This means that the partitioned twin-cylinder washing machine is nearly 80% more expensive than the ordinary drum washing machine.
At the level of use, many consumer households also have increased demand for washing machines. According to Ovie Cloud's consumer survey data, 31.7% of households currently have the need to add a washing machine, mainly to separate the washing of adults and infants, and to classify different types of clothing such as underwear and outerwear and socks. Washing, but due to limited space, drainage and drainage facilities, can not be achieved.
Consumer demand for partitioned washing machines is so high that home appliance companies have increased the layout of layout washing machine products. It is reported that Haier, Beverly, Hisense, LG, etc. have arranged partition washing products. It is reported that from December 8th, Beijing Suning will unite Haier, Bosch, Siemens, Midea, Hisense, Little Swan, Samsung and other first-line brands to jointly launch the Healthy Laundry Promotion Month event, investing hundreds of millions of resources to promote the partition washing machine and dry The popularity of clothes.
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