Looking back on 2017, it is a bumper year for China's air-conditioning industry. Affected by external high temperature and consumption upgrades, the overall market for home central air conditioners is approaching the 100 billion mark. The contribution rate of multi-line retail is close to 50%. It has become a continuously expanding cake, attracting more and more air conditioners. Manufacturers joined. At the same time, in order to grab market share, price wars and frequent promotions have become a last resort strategy, and the phenomenon of homogenization of home improvement products has intensified, which has cast a lingering shadow on the retail market.
On February 9th, the first home central air-conditioning smart home experience room took the lead in Haier Central Air Conditioning Qingdao dealer store. The product itself matched self-cleaning, PM2.5 purification, frequency conversion and other technologies, and was derived into the bedroom in the basic scene of the living room. Kitchen, basement and cloakroom. In the aspect of intelligent control, automatic opening of air conditioners, purifiers, lights, curtains and other equipment is realized. Further upgrade in smart health, real-time detection of the environment through sensors such as temperature and humidity sensors, PM2.5 and automatic adjustment, allowing users to enjoy healthy and comfortable air while enjoying comfort.
For home central air conditioning, creating healthy air is an excellent entry point for quality upgrades. Whether it is to eliminate the self-cleaning technology of cleaning heat exchangers, or to eliminate bacteria and air purification technology other than PM2.5, Haier central air conditioning is the first to be the first person to eat crabs, and to carry out technology around the user's health pain point of air quality. Innovation, and on this basis, the industry's first "all-space good air" Haier smart home air solution, to point out the way for industry upgrades.
In fact, in the whole room air segmentation, all major central air-conditioning brands have tried. Dajin's full-featured home central air conditioner realizes comprehensive adjustment of indoor air from four dimensions of “temperature, humidity, cleanliness and airflow distributionâ€, which is quite influential in the industry. However, unlike Daikin, Haier’s “Good Air in the Whole Space†highlights the characteristics of user personalization and scenes.
For the spatial subdivision, Haier's home central air conditioner is derived from the living room to the bedroom, kitchen, basement and cloakroom, and matches the user's dimensions: temperature, humidity, cleanliness, quick cooling, and comfortable air supply. Sub-demand. The kitchen is smoke-resistant and corrosion-resistant kitchen air conditioner. The living room is a 180mm ultra-thin indoor unit that can be integrated with the decoration style. The bedroom is a comfortable air conditioner with 18dB low-quiet operation, and it is different from home by the precise and stable control of full DC frequency conversion technology. The regional health and humidity, fresh air, purification and other health needs are personalized.
Some experts pointed out that the Internet of Things, regional chain and artificial intelligence are the key factors to achieve the fourth industrial revolution. Adhering to the user's thinking, through the iterative upgrade of products, technologies and services, Haier Central Air Conditioning creates a personalized and healthy living environment for users, and implements the “man-in-one†innovative management mode to realize the deep excavation of its own brand. It presents different health values ​​for a market that is homogenized.
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