Philips re-transformation to open "lighting service leasing model"

Buying a light bulb is for "lighting". By redesigning the light bulb and business model, we can actually buy the "lighting service" directly, not only can we get more customized and caring service, but also save energy and reduce waste and energy consumption for the earth. Manufacturers can also get higher profits.

Taiwan's power supply structure is a very hot topic in the past few years. Regardless of the outcome of the discussion, energy conservation and carbon reduction are everyone's consensus.

Lighting accounts for a large proportion of all electricity use, 17% of the world's energy is used for lighting, how to develop an innovative business model, how to redesign bulbs, and reduce the energy and waste generated by lighting. It has become a very important topic.

In Taiwan, lighting accounts for a proportion of household electricity consumption, accounting for 1/5 in summer and 1/3 in non-summer time. If we can save a lot of lighting power, it is very helpful for our headaches.

This problem, LED provides a good solution, because LED bulbs save a lot of power compared to traditional bulbs, Taiwan's LED production is also among the best in the world. However, in addition to street lights, Taiwan's household LED lighting has not yet taken off. Many stores still use traditional fluorescent tubes, which contain mercury in addition to electricity consumption. If they are not properly recycled, they will pollute the environment.

Why is the importance of power saving confirmed, but the use of LED bulbs is still not popular?

Taiwan’s cheap electricity prices are the main factor. The electricity price is cheap, so that the people do not have enough motivation to save electricity, because the electricity bill can be saved. Before the price has been corrected, we can refer to the following innovative lighting service modes and LED bulb designs.

The “lighting rental/subscription model” that pays according to usage is on the rise

Turntoo, together with Philips and Bosch, designed the service plan “pay-per-lux” (pay only for the light you use), a lighting service rental model designed for commercial buildings. By making full use of natural light and understanding the lighting needs of users, we designed the part that meets the lighting needs with the least amount of energy. Users do not need to buy the light bulb, but use the rent method to pay according to the amount of lighting used, that is, how much to pay.

The Agency of Design (AoD) also designed a set of LED lighting service mode “Connected Light Bulb” (and human-connected light bulb) for consumers. The rental mode for the public to pay for the annual subscription allows users to enjoy the visitor. Customized, flexible lighting services such as:

In fact, the biggest difference between an LED bulb and a power-saving bulb is that if the latter breaks, it is basically a whole broken. The LED bulb often breaks down the components. It is the power cord. Through the leased business model, after the manufacturer recycles the LED bulb, it can continue to use it as long as the power supply is replaced. In theory, 100% recycling can be achieved. .

This allows manufacturers to create profits in a way that sells from low prices to better services. The growth of turnover does not depend on the continuous consumption of consumables, the manufacturing-use-discard mode of the products being sold.

Photo AoD designed LED bulbs are modular in design, allowing the core power supply modules to be easily removed and replaced individually.

Improve the bulb from the source, redesign

In fact, the "Connected Light Bulb" model was initially aimed at the research on the recovery of key materials for LED bulbs. However, through the elaboration and traceability of the layers of the problem, it was later extended to create a business model in which consumers and manufacturers can win. .

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