Did you think the clarity of the 4K TV is already very good? The answer given by Sharp, the father of LCD, is of course "NO". Sharp said that in the near future will soon sell two flagship TVs with 8K resolution in the Chinese market. The era of 8K TV has quietly come to us.
The two new TVs that Sharp announced this time are the 80-inch 80XU35A and the 70-inch 70XU30A. The two large-size TVs are still based on mature LED LCD technology, but have a major upgrade in the backlight, image engine and other parts.
By adopting "the new generation four-color panel (RGBY)", although the final physical resolution is not 8K, the sharpness can reach the level of 8K definition. The picture shows the 80-inch 80XU35A
The new-generation 4-color panel is based on adding RGB primary colors to the yellow subpixels, which is not the same as the four colors of the RGBW panel of the LGD panel. The latter is based on RGB added white sub-pixels in order to increase brightness and reduce power consumption.
Another major feature of the 80XU35A and 70XU30A is that it is equipped with a new color technology. This technology has only appeared on Sharp's few flagship products, and it is also a black technology level technology.
Before and after the opening of Huang Cai technology
The most critical part of the LCD panel, this time the new 8K definition does not use the physical resolution of 8K specifications, but on the basis of the 4K panel uses Sharp's unique "new-generation 4-color panel" technology, through Add yellow sub-pixels, and half-pixel brightness control, so that the product eventually achieve the same effect as the human eye 8K resolution. (Refer to "Reading New Technology for Household Appliances: Sharp Quattron Pro Technical Challenge 4K")
Followed by the image engine part, because the current 8K signal is very, very few (nearly), so Sharp has developed a new "X8-MEP" engine, one of the main functions of this engine is to enhance the clarity of non-8K signals through software algorithms. Match high resolution panels.
In the backlight section. Sharp adopted LED light-emitting elements with wide color gamut technology to solve the problem of lower purity of red and green colors in traditional LED backlights, which can effectively enhance the red and green performance of televisions. The key point of this technology is how to reasonably allocate the ratio of red and green of the LED to achieve the effect of making the color more vivid but without distortion.
The appearance of the 80XU35A was actually demonstrated on the AWE at the beginning of the year. The huge transparent arc base is a very prominent feature.
80XU35A appearance details.
80XU35A appearance details. This time, the product does not emphasize thickness, so thickness performance is a mainstream level.
80XU35A appearance details.
80XU35A appearance details.
80XU35A remote control. Since Sharp had previously had a deep cooperation with Lenovo, the intelligent system of the television and even the remote control part had adopted Lenovo's solution. This empty mouse remote control is also a Lenovo TV configuration, do not think LOW, accuracy and ease of use is very good.
80XU35A remote control details.
80XU35A remote control details.
According to Sharp's own test results, through the improvement of LED technology, the color gamut of these two products can be increased to 116% of NTSC, not only far more than the products going out, but also the gamut of mainstream QD TVs on the market. Higher coverage.
Huang Cai technology is a "black technology" that Sharp launched around 2010. The conventional local area backlight control technology only turns off the backlight in the dark area of ​​the image, and the bright part keeps the backlight turned on. On the basis of this, the Sharp color technology shifts the backlight power of the off area to the on position to make the brightness even more bright. bright. This technology can reproduce the metallic luster that is difficult to present with traditional liquid crystal technology, as well as fireworks and other images with local extremely high brightness.
Another feature of the new huangcai technology can more accurately control the brightness variation of the bright part, rather than simply achieving power transfer. Sharp said that the new Huangcai technology combined with the X8-MEP image engine will be combined with the analysis and processing of video signals to provide different levels of brightness enhancement in different brightness levels to ensure the overall imagery of realism and texture.
70-inch 70XU30A, the overall shape, especially the base part is still very stylish.
70XU30A body details.
70XU30A body details.
70XU30A body details.
70XU30A screen close-up.
70XU30A screen close-up.
70XU30A screen close-up.
80XU35A screen close-up.
Sharp believes that the picture quality of the TV includes five indicators: sharpness, contrast, image engine, color gamut, and brightness uniformity. Only these areas can make a qualitative change in image quality at the same time. Therefore, when Sharp releases 8K resolution TVs, it is not simply pursuing clarity, but combines the technical means of each link such as color, contrast, and image engine, so that the final image quality can exceed the effect of the existing 4K TV. .
As for the prices of these two products, Sharp has not announced this time (at present, Sharp's 80-inch 4K TV is priced at around 40,000 yuan, so 80-to-8-Kilometer prices are provided by everyone) and their official launch date will be set at 8 At the end of the month, it was very fast.
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