TechWeb reported on August 31st that Jingdong had officially unveiled its offline Jingdong Home Experience Store during a retail innovation conference. The company emphasized its commitment to leveraging its technological expertise and extensive big data resources to drive changes within the retail sector. Recently, some netizens visiting the Jingdong Home location discovered a new feature called “face-scanning payment.†This development prompted one user to exclaim, “Finally, we can pay with our faces!â€
The image accompanying the report shows the innovative “True by Face†payment system at the Jingdong Home Experience Store.
It’s worth noting that Jingdong Payment has successfully integrated the widely popular facial recognition technology into the offline payment process. The “face-scanning payment†function at Jingdong Home can accurately and swiftly capture user facial information, completing a transaction in approximately two seconds.
According to JD.com, the “face-scanning payment†technology is an exclusive offering developed by JD.com’s R&D team, utilizing AI, deep learning, and advanced face recognition technology. The facial recognition algorithm boasts an accuracy rate of 99.9%. Users and merchants alike can easily apply for access to the “face-scanning payment†service.
To use the “face-scanning payment,†users must first scan a QR code via the Jingdong app or the Jingdong Finance app to complete real-name verification and upload a frontal photo. Once this step is completed, users can activate the “face-scanning payment†option in Jingdong Pay. The “face-scanning payment†employs a dual-verification system combining biometric identification with mobile number verification to enhance the security of user payments.
Specifically, when using the “face-scanning payment,†users simply need to enter the last four digits of their mobile phone number on the screen of the payment device, face the camera to scan their facial information, and the system automatically cross-references this information with the stored data in the database. After verifying the user’s identity, clicking “OK†completes the transaction.
After experiencing the service, a netizen noted that compared to the prevalent QR code scanning method, the face-scanning payment is far more straightforward. Users no longer need to pull out their phones, open apps, or scan QR codes. Instead, they simply face the designated screen and let the system do the rest. This results in a smooth and efficient payment experience.
Jingdong Payment confirmed that the “face-scanning payment†feature is currently being internally tested in four offline retail locations: Baodi Jingdong Home in Shanghai, Wal-Mart Jingdong Home in Shenzhen, Yongwang Jingdong Home in Changping, Beijing, and Wanda Jingdong Home in Tongzhou, Beijing. During these trials, the company aims to gather user feedback to refine and improve the face payment system. In the near future, the company plans to roll out open tests for selected users in more real-world business scenarios.
Many netizens expressed enthusiasm about this new payment method, suggesting that it could soon become the norm. With the convenience of not needing to carry wallets, the trend toward “face payment†seems inevitable. As one user put it, “In the future, we may all be paying with our faces!â€
This innovative approach not only simplifies the payment process but also highlights Jingdong’s dedication to advancing technology-driven solutions in the retail industry.
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