"Because of the improved overall market environment this year, along with a well-structured product and customer portfolio, as well as an effective sales strategy, Zhaochi Energy Saving Lighting achieved a record revenue of approximately 130 million yuan in August," said Zheng Haibin, Deputy General Manager of Zhaochi Energy Saving Lighting, in an interview with Gaogong LED.
Zhaochi Energy Saving Lighting specializes in the R&D, manufacturing, and sales of LED devices and components. The company is positioned within the midstream of the LED industry chain, focusing on two core application areas: LED lighting and LED backlighting. Its LED lighting products are primarily used for indoor illumination, while its backlight products are mainly applied in LCD TVs, computers, mobile phones, and tablets.
According to the company's financial report, Zhaochi Energy Saving Lighting generated operating income of 568 million yuan in the first half of 2017, representing a 32.57% increase compared to the same period in 2016. This growth was mainly driven by the expansion of the company’s business scale, a significant rise in the sales volume of LED devices, and increased orders from key strategic customers.
Zheng Haibin expressed confidence in the future, stating, "In 2016, Zhaochi Energy Saving Lighting’s revenue exceeded 900 million yuan. We remain optimistic about the second half of 2017 and expect our performance this year to surpass 1.2 billion yuan."
**The First 100 Lines in the Thousand-Line Plan Are Fully Mass-Produced**
In recent years, the development of energy-saving and environmental protection industries, supported by government policies, has driven the LED sector forward. Core technologies in the domestic LED industry have continued to improve, narrowing the gap with international standards. As the industry matures and Chinese capital gains more influence, the global LED market is seeing a shift, with production moving toward China. This has led to rising market shares for Chinese companies and a reshaping of global competition dynamics.
Despite the industry’s recovery since the second half of 2016, competition remains intense. As the market consolidates, larger, more technologically advanced, and better-capitalized enterprises are gaining a stronger foothold.
Since its inception, Zhaochi Energy Saving Lighting has focused on LED packaging, developing high-end products that are widely recognized by top-tier brand manufacturers worldwide. With growing demand, the company’s existing production lines can no longer meet daily needs.
In line with industry trends toward concentration and vertical integration, Zhaochi Energy Saving Lighting recently signed an investment agreement with the Nanchang Municipal Government, planning to add 1,000 new packaging production lines in Nanchang. This move aims to expand production capacity and boost local LED industry development.
Zheng Haibin explained, "This expansion is mainly targeted at the backlight and lighting markets. Our goal is to focus on the white light segment and strive to become a leader in the mid-to-high-end market. Once fully operational, the project is expected to generate an annual output value of 4 billion yuan."
Notably, the first 100 production lines of the 1,000-line plan are now in full preparation and will begin mass production on September 15.
“Frankly speaking, since 2017, we've been constrained by production capacity. Full production of these 100 lines will not only reduce delivery delays but also better meet customer demands and enhance our competitive edge,†Zheng added.
With the expansion of 100 production lines underway, the company is also advancing its follow-up plans. Zhaochi Energy Saving Lighting is actively recruiting talent in sales, R&D, and management, and is welcoming professionals to join their team. They also encourage referrals with attractive rewards.
**COB Production Line Reaches Record Levels in August**
In recent years, COB (Chip on Board) technology has become essential for LED packaging companies. International manufacturers are also leveraging high-quality, high-efficiency COB solutions to capture market share. Today, COB product lines are focusing on improving the quality, efficiency, and cost-effectiveness of COB products, offering customized services and solutions to strengthen their sales strategies.
As COB technology gains traction in commercial lighting, its directional lighting solutions are becoming a key trend in the future of LED packaging. This year, Zhaochi Energy Saving Lighting is accelerating its COB development, investing heavily in new product innovations. The company has successfully launched 12 new COB products, including dual-color and flip-chip models, which cater to various applications in photography and significantly expand the market for their lighting products.
Zheng Haibin admitted, “In the early days, many packaging manufacturers found COB orders too fragmented and with too many specifications, so they didn’t place much emphasis on it. But now, we’re addressing these challenges by working closely with customers to achieve large-scale customization and offer cost-effective solutions.â€
To date, Zhaochi Energy Saving Lighting has 30 COB production lines, including 5 inverted lines and 25 active lines. In August, the company recorded a record shipment volume for its COB products.
Looking ahead, Zheng stated, “Our COB product strategy is clear. We aim to provide the highest quality and most cost-effective solutions in commercial lighting, offering more choices to our customers. Next, we hope that selling COB products will be as successful as selling 2835.â€
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