Panasonic, Samsung Electronics, and 20th Century Fox have joined forces to create an open and royalty-free high dynamic range (HDR) platform called HDR10+. This new alliance aims to bring a more advanced and flexible solution for content creators, TV manufacturers, and consumers alike.
The three companies plan to launch a licensing body in January 2018, offering the HDR10+ platform at no cost to content providers, UHD TVs, Blu-ray players, set-top boxes, and chip manufacturers. They will only charge a small management fee, making it accessible and attractive for widespread adoption.
One of the key features of HDR10+ is its dynamic metadata, which adjusts brightness, color, and contrast on a scene-by-scene basis. Unlike traditional static tone mapping that applies the same enhancements across all content, HDR10+ provides tailored optimization for each frame, resulting in richer and more vivid visuals.
Compared to other HDR formats like Dolby Vision, which requires royalties, HDR10+ offers a more open and adaptable approach. This makes it easier for developers and content producers to integrate and innovate within the ecosystem.
Before the launch of HDR10+, DolbyVision had already established itself in the market with its own version of dynamic metadata. However, HDR10+ brings a unique advantage by being free to use and open to all, encouraging broader industry participation and future advancements.
At CES 2018, Panasonic, Samsung, and 20th Century Fox will reveal more details about the licensing model and showcase how HDR10+ can transform the way we experience high-quality video content.
Comparison chart showing the visual improvements of HDR10+
This initiative marks a significant step forward in the evolution of HDR technology, promising better picture quality, greater flexibility, and more choices for both creators and viewers in the years to come.
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