According to the latest research report on the color TV industry released by CRC in the first half of 2017, China's domestic color TV retail volume reached 21.81 million units during this period, representing a year-on-year decline of 7.3%. However, despite this downturn, retail sales increased by 4.3% year-on-year, totaling RMB74 billion. Although the overall market has seen some softening compared to previous years, the technological advancements within the color TV sector suggest an optimistic future, with numerous innovative technologies emerging to drive competition.
Looking ahead, several key trends are expected to dominate the market in the coming months:
Firstly, the trend toward larger screens continues to gain momentum. With rising living standards and urban renewal driving demand, a wave of upgrades in color TVs has emerged. Additionally, the natural lifecycle of older models has accelerated, further fueling this shift. The growing popularity of 4K resolution and high-definition internet video has pushed TV sizes upward, moving from standard 48/49-inch models to 55-inch and even 65-inch screens.
Secondly, smart TVs are becoming increasingly sophisticated. Thanks to reduced internet costs and widespread connectivity, smart TVs have become ubiquitous in households. By 2016, most new models came equipped with smart operating systems capable of streaming movies and TV shows and supporting voice commands. Fast forward to 2017, and these devices now incorporate artificial intelligence, enabling hands-free voice interaction without a remote. They can also recognize images and faces, providing enhanced user experiences.
Thirdly, curved screens are gaining traction. Unlike traditional flat screens, curved TVs offer a more immersive viewing experience. With two main curvature options—3000R and 4000R—the latter being the optimal choice—curved TVs provide a home theater-like experience, especially when paired with large screens. The 4000R curvature mimics the natural curvature of the human eye, reducing strain and fatigue while enhancing comfort and visual health.
Fourthly, premium quality remains a strong focus. From the early days of black-and-white TVs to today's vibrant colors, innovation has always been at the heart of the industry. Display technologies such as quantum dots, OLED, and lasers have paved the way for significant advancements. High-end TVs emphasize superior image quality and audio performance. With the introduction of 4K ultra-high-definition Blu-ray standards, consumers are increasingly seeking out high-fidelity audio solutions to complement their video experiences.
For those already using smart TVs, expanding your content library can enhance your viewing pleasure. Consider downloading apps like Sofa Butler to access platforms such as Tencent Video and Youku, offering a vast array of entertainment options. This simple upgrade can transform your TV into a hub of endless enjoyment.
In conclusion, while the color TV market may be experiencing a temporary slowdown, the innovations and trends outlined above indicate a bright future for the industry. Consumers can look forward to bigger, smarter, and more luxurious TVs that cater to their evolving needs and preferences.
Chip Display,Chips Display,Display Module,LCD Display Module,TFT Module
ESEN HK LIMITED , https://www.esenlcd.com