According to the research report on the color TV industry released by CRC in the first half of 2017, China's domestic color TV retail volume reached 21.81 million units during this period, representing a year-on-year decline of 7.3%. However, despite this, retail sales increased by 4.3% year-on-year, reaching RMB 74 billion. While the overall market has softened compared to previous years, the technological advancements within the color TV sector remain promising. A variety of innovative technologies are emerging, setting the stage for fierce competition. Looking ahead, several key trends are likely to dominate the TV market in the coming months.
Firstly, the trend toward larger screens continues to gain momentum. As living standards improve and urban renewal accelerates, we’re witnessing a wave of TV replacements. Additionally, the typical lifespan of traditional TVs has reached its peak, prompting many households to upgrade their equipment. The push for 4K resolution and the increasing availability of ultra-high-definition internet videos have driven TV sizes upward, shifting from earlier standards of 48/49 inches to 55 inches and beyond, even reaching 65 inches. This shift underscores the growing preference for bigger screens.
Secondly, smart TV functionality is becoming increasingly sophisticated. With reduced internet costs, almost every household can access online content easily. This has fueled the rapid growth of smart TVs. By 2016, most new models came equipped with smart systems allowing users to stream movies and TV shows, along with voice search capabilities. Fast forward to 2017, and these smart TVs now integrate artificial intelligence. They support far-field voice commands without the need for a remote, enabling users to search, query information, and even recognize images and faces. These features make smart TVs not just entertainment hubs but also intuitive assistants in the home.
Thirdly, curved TVs are gaining traction as a new form factor in the color TV market. Unlike flat-screen TVs, curved TVs offer two types of screen curvature—3000R and 4000R—with 4000R being considered optimal. When combined with large screens, this curvature provides an immersive experience akin to an IMAX home theater. The 4000R curvature matches the natural curve of the human eye, making the visuals easier to process and less fatiguing, offering a healthier and more enjoyable viewing experience.
Fourthly, the market is moving toward higher-end offerings. From the first black-and-white TVs to the first color TVs, innovation has always been at the core of the industry. Today, advancements like quantum dots, OLED, and laser projection technologies are pushing boundaries. Image quality remains paramount, but sound quality is equally important. With the introduction of 4K ultra-high-definition Blu-ray standards, consumers are realizing the need for high-quality audio to complement video content, ensuring a more natural and realistic experience.
For those already using smart TVs, expanding your content options can significantly enhance your experience. I recommend downloading apps like Sofa Butler to access platforms such as Tencent Video and Youku. These additions provide a vast array of programs and series, keeping you entertained and informed. Whether you're catching up on the latest dramas or exploring educational content, there's something for everyone.
In conclusion, while the overall market may be experiencing a downturn, the innovations in the color TV industry point toward a bright future. Consumers can expect exciting developments in screen size, intelligence, design, and quality, making TVs not just devices for watching shows but integral parts of modern homes.
Thin Film Transistor,Tft Ad Lcd Screen,Tft Lcd Screen Colour,3.5 Inch Tft Lcd Screen,TFT
ESEN HK LIMITED , https://www.esenlcd.com