Not long ago, Texas Instruments unveiled a groundbreaking set of products that represent a major leap toward a truly connected world. The announcement generated significant buzz, but Amichai Ron, the general manager of embedded connectivity solutions at Texas Instruments' Wireless Connectivity Solutions business unit, believes this innovation will be nothing short of revolutionary.
"We're launching a new product that allows any device to connect to Wi-Fi, which is completely different from what people know today," Amichai explained. "In 2007, smartphones were still a novelty. Now, we can't imagine life without them. I believe our new product is accelerating the development of the Internet of Things (IoT). In the next five years, countless devices will be interconnected, making everyday life more convenient."
Amichai also highlighted that while connected devices already exist, their applications are currently limited to high-end products. However, the new SimpleLinkTM Wi-Fi CC3100 and CC3200 platforms are as small as a coin and can be integrated into everyday items, from toothbrushes to trash cans. Their ultra-low power consumption and built-in microcontroller capabilities make it easy to connect to the cloud quickly and efficiently, reducing both cost and system complexity.
The application of the SimpleLink Wi-Fi portfolio is divided into three levels. At the basic level, devices like washing machines, scales, and coffee makers can connect to the cloud via Wi-Fi. In the second level, smart home devices such as lighting systems can be controlled through smartphones. But the most exciting part is the third level, where devices become intelligent and can communicate with each other through the IoT.
"Take a thermostat as an example," Amichai said. "With the SimpleLink Wi-Fi product, it can make decisions on its own. It can sense the weather, and if it knows it will get cold later and you’re not at home, it can turn off the air conditioner. When you return, it will have already adjusted the temperature so you come home to a comfortable environment."
Energy efficiency and cost are major challenges in creating a fully connected world, but companies also face technical hurdles in enabling Wi-Fi connectivity. For instance, a backyard irrigation company might not have experience with Wi-Fi. To connect their products, they would need a dedicated engineering team. However, Amichai emphasized that even recent engineering graduates can use the SimpleLink Wi-Fi portfolio if they understand microcontrollers.
"We named the product portfolio 'SimpleLink' because it's not only user-friendly but also makes development easier for engineers," he said.
Most Wi-Fi products on the market today require a separate microcontroller or microprocessor, but the SimpleLink Wi-Fi CC3200 is the first to include a built-in microcontroller, making true interconnection possible through a single chip. Unlike other semiconductor companies that focus on improving existing Wi-Fi products for phones and computers, Texas Instruments developed the SimpleLink portfolio from scratch, aiming to create a truly connected world—a key differentiator.
"Our customers are starting to explore new possibilities and think differently," Amichai said. "Sometimes, I feel like we've created an entirely new industry. With the SimpleLink Wi-Fi portfolio, we're taking a big step forward in advancing IoT connectivity. By 2020, experts predict up to 250 to 500 billion connected devices, and we're helping make that vision a reality."
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