"In the future, OLED will change the rules of the display industry and display the market in a unified way." Recently, LG Display, the leader of the flat panel display industry, held a press conference in Beijing to showcase the advantages and strategic planning of OLED technology.
“People have been involved in the display industry for more than 30 years and have always dreamed of seeing the same stars as the night sky through the screen. Now, this dream is realized by self-illuminating OLED TV.†At the media conference on the same day, LG Display OLED Division Long Lu Xiangde declared, "From this dream, the market will be dominated by OLED."
It is understood that China's representative home appliance companies Skyworth, Konka, Changhong and LG Electronics have launched OLED TV products with LG Display's OLED panels, and are actively exploring the high-end TV market. In addition, since September this year, Philips has also launched OLED TVs in China to compete in the high-end market. Lu Xiangde predicted that 50% of the global high-end TV market will be occupied by OLED within three years. At the same time, he also mentioned: "LG Display's OLED technology and production capacity have matured, and it has established a solid cooperative relationship with Chinese companies, enabling China, which targets the global market, to show its rise through OLEDs."
Previously, UBI Research, a Korean OLED professional market analysis organization, reported in its report titled “OLED TV has landed safely in the marketâ€. Although OLED TVs are still about twice as expensive as LCD TVs, they are reported in the US consumer research report. In the best TV survey, OLED TV has surpassed LCD TV and gained market recognition. Especially in the high-end TV market where global enterprises are highly competitive, OLED TVs have indeed gained the trust of consumers, and the OLED market is accelerating.
Today's display market has entered the new normal of "changing to a new era after the rapid growth period." Naturally, the topic of the industry has gradually shifted from “growth†and “speed†to “profit†and “efficiencyâ€. This direction has also been recognized by Chinese manufacturers. At the media conference on the same day, Li Haiying, vice president of Skyworth, clearly pointed out in his speech that the self-illuminating OLED is the only technology that can lead the display of the future. Chinese companies should work together to achieve the rise through the perfect quality OLED.
It is worth mentioning that on September 2nd, the largest home appliance exhibition in Europe, IFA2016, including China's Skyworth and Changhong, as well as Philips and Metz, Japan's Panasonic, Germany's Grundig, Loewe, Turkey's Vestel 9 global companies have fully demonstrated OLED products and announced the opening of the OLED TV era. Global home appliance companies will actively expand the OLED TV business. This trend is headed by China, followed by Europe. It can be expected that the OLED joint military will continue to expand, and the full popularity of OLED TV is expected.
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