On April 21st, 2016, the "Certainly Truthful 5 Comparison" created by the CAN brand of Global Zhida Technology (Beijing) Co., Ltd. - 2016 CANTV Super TV Series New Product Launch Conference was held in Beijing. On the day of the conference, the CAN brand officially released and launched the brand's Chinese name "Look Shang". The president of Global Zhida and the founder of CAN brand (Qiang) Mr. Fu Qiang witnessed and remembered together with nearly a hundred media members and guests present at the conference. Global Chia is still looking forward to the glory of another smart brand event.
Global Zhida Technology is an innovative technology company committed to providing quality products and services for the Internet family life. Its owned and operated Can Brand (CAN) brand carries a range of brands including CANTV Super TV, CANbar Super Sound Blaster and others. After one year of brand development and market training, it has become a powerful brand that cannot be underestimated in the field of intelligent terminals or the Internet TV industry. Especially in the era of Internet TV "battle", after one year under CANTV's run, the parent brand CAN launched a new Chinese name with a heavy emphasis on the field of industrial spoilers.
The first step to open the brand strategy upgrade Chinese name open the road to speed layout
Founded in August 2015, Global Zhida Technology (Beijing) Co., Ltd. is an innovative company specializing in smart TVs, smart homes and home entertainment. The company is also known as the smart terminal brand. Since its inception, the brand has been backed by the advantages of the national media CRI and CIBN, relying on its powerful new media to enrich resources and policy support. Fully achieved a strong guarantee of content support, resource integration, media promotion, and policy support. In a short period of one year, the brand is still expanding in the Internet TV market with lightning speed, and its multi-series brand product development led by CANTV Super TV, channel layout, brand building speed greatly exceeded It is everyone's expectation that the listing of CANTV Super TV's variety of hot products will be enough to prove its extraordinary competitive strength, and it will open up more imaginative space for its products and products for industry colleagues and consumers.
If we say that in the past year, we have completed the establishment of basic business model frameworks such as brand building, capital operation, product availability, market expansion, after-sales service, and logistics and distribution, and realized the market position and basic cognitive structure of our brand. . Then, in 2016, the brand will achieve more breakthrough integration and penetration in terms of products, content, applications, and channels, and brand development will also enter a new stage of upgrading. For this reason, the brand-new launch of the CAN brand's Chinese name "Kan Shang" has become the first step in the brand strategy upgrade. On the one hand, it constantly demonstrates "new" and "innovative" industry actions to demonstrate its own momentum of change. And on the other hand, through a concise and easy-to-understand Chinese name, the company has announced that the brand has officially taken a firm step in large-scale marketing and full-scale deployment on the basis of completing its own accumulation.
"Look at the" to enhance the brand awareness of users, deepen the sense of depth of the brand
CAN stands for "Charming, Accurate, Nice," which means "charm-like, precise, excellent, and enjoyable." At the beginning of the brand's founding, the company also cultivated the brand's temperament and made it attractive to users. Through high-precision positioning and excellent products, we will create high-quality intelligent terminals and smart home full ecological service platform to provide users with valuable new experiences in life and entertainment. The brand new Chinese name of CAN brand is “Look at Shangâ€. In the design of Chinese names, meticulous design and careful consideration have been carried out from four dimensions: First, it is simple, easy to understand and catchy, and it can quickly bring consumers closer to the CAN brand. The degree of recognition and intensification of brand memory, the second is in line with the brand attributes of the CAN brand to give people visual and sensory enjoyment; the third is the value of experience that can bring more dollars to the family, the living room, and individuals; the fourth is for the international market. Lay the foundation.
To sum up three points, the newly-launched Chinese name of “Seeing Yourself†deepens the sense of depth of the CAN brand from multiple dimensions such as user experience, brand perception, product performance, and future development. At the same time, products and brands are more intuitive. Make associations, associate products with users, and associate products with friends. As far as self-viewing brands are concerned, “Looking at Shang†emphasizes the attributes of its visual carrier, deepens and enriches its connotation, emphasizes a product’s sense of technology and fashion, and leads a new trend of television trends; for users, "Looking at the truth" can stimulate the emotional interaction of the audience more, and the active association of the audience can be triggered through the setting of the affinity context. For the friendly trader, "seeing the truth" emphasizes a cooperation and a win-win situation because the two parties are each The strong resources in the field and the strategic direction with a high degree of conformity will be used to create a new pattern of the industry through joint efforts and exchanges.
New Connotation Enhances Brand Highly Focused Quality Shapes Product Depth
"Shang Shang" in the "Shang", the same tone with the "upper", a symbol of positive, flourishing, the specific embodiment also reflects the still upturn in the product, experience, technology, content and other dimensions continue to keep up the momentum of development. Seeing is an action, it is still a pursuit, fun, good-looking, easy to use, and good quality. It all stems from “seeing what is still†and “specializing what you are looking for and what you are looking for.†In order to cater to this strategic direction, this conference will launch four heavyweight CANTV super TVs, including the high-end 55-inch flagship model W55, featuring the thinnest visible metal appearance, the top true 4K ultra-clear image quality, and 12 cores. Super power source; convenient to sit in the living room to see still F55S, entry-level 50-inch smart TV to see still C50, tailored to the bedroom, with a very high cost-effective look still 32-inch C32; and look still CANbar super sound tyrants series brand product. Among them, especially to see W55, configuration 12 nuclear power, 2GB of DDR3 memory and 8GB eMMC high-speed flash memory, HiFi and dual-independent audio, and ergonomic interactive CAN exclusive UI interface, support for Android 5.0 smart operating system, with The ultra-thin metal body that is comparable to the iphone6s, from function to appearance, is enough to show the continuous refinement of the technology (CAN) brand, the pursuit of appearance, and the ultimate forging of experience.
See still CANbar Super Sound Blaster
Under the background of economic structural transformation and optimization of economic quality, the Kansas (CAN) brand has become a keen observer of Internet TV, and clearly understands the shortcomings of Internet TV in the current industry market. Firmly taking the ultimate quality route, both inside and outside the company, taking both hardware and software, from product to service, from product polishing to experience carving, continuously pursue high quality, and define depth indicators in terms of color, shadow, sound, nuclear, and control. . In addition, for mid- to high-end people who value the experience, Kansas (CAN) chose to adopt a three-dimensional living room layout of “core license superiority + high quality hardware + living room scene construction + full sensory experienceâ€, interlocking to form a giant brand magnetic field. , Unleash the power of attraction, maximize quality, and attract more users with ecological layout.
For the future planning, Fu Qiang said: "It is undeniable that the advantages of the license plate are indeed a series of branded products such as its CANTV products, which have created an advantageous premise for the development of Internet TV, but this does not provide a comprehensive overview of the development of self-development. The definition of advantages, after the development and accumulation in the past year, CANTV has formed its own preliminary advantage system. In the comprehensive and in-depth integration of resources in the industry chain, it has completed a new industry with the strategic cooperation of DTS, the world's leading audio solution provider. Breakthrough; In terms of video content integration, the Kanshang brand has also established its own unique and extensive first-hand content collaboration; in terms of horizontal application extension, the Kanshang brand is determined to create the industry's most extensive open platform, such as with K- In-depth cooperation in applications such as shopping and Gelaiyun; in the future, we believe that the brand will continue to focus on comprehensively improving the consumer's somatosensory metrics, build industry benchmark performance products, and promote the construction of high-quality intelligent terminals and smart home full ecological service platforms. Provide users with the most valuable new experience in life and entertainment, and finally The completion of a lead the whole industry to achieve real "Internet +" Time "Internet home."
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