The market demand for home appliances and Internet of things suffers from development bottlenecks

With the focus of a new generation of information technology, the Internet of Things technology has been included in the strategic emerging industries of the Twelfth Five-Year Plan. This high-tech based on "Smart Home Appliances" has once again triggered wide attention both inside and outside the industry.

What is the Internet of Things?

The English name of the Internet of Things is "The Internet of things." As the name suggests, it is the "Internet of Things Connected." There are two meanings in this: First, the core and foundation of the Internet of Things is still the Internet, which is an extension and expansion of the network; secondly, the user end extends and extends between any object and object. Information exchange and communications. Therefore, the accurate description of the “Internet of Things” is: through radio frequency identification (RFID), infrared sensors, and global positioning system information sensing equipment, according to the agreed protocol, connect any object to the Internet for information exchange and communication. A network that enables intelligent identification, positioning, tracking, monitoring, and management of objects.

From the perspective of the Internet of Things, the Internet of Things is a kind of convergent application and technology upgrading that has emerged since the development of modern information technology. The development of IoT technology involves almost every aspect of information technology. It is a kind of convergent and systematic innovation application and development. Therefore, it is only known as the third revolutionary innovation of the information industry. The essence of the Internet of Things can be summarized in three aspects: First, the characteristics of the Internet, that is, the Internet that must be able to achieve interconnection and interoperability must be connected to the object; the second is the identification and communication characteristics, that is included in the "thing" of the Internet of Things It is necessary to have the function of automatic identification and object communication; the third is the intelligent feature that the network system should have the characteristics of automation, self-feedback and intelligent control.

Since Premier Wen Jiabao proposed "Perception of China" in August 2009, the Internet of Things was formally listed as one of the country's five emerging strategic industries. Its degree of concern is unmatched by the United States, the European Union and other countries. Some research institutions expect that the Internet of Things will be widely available within 10 years. This technology will develop into a high-tech market with a scale of trillions of yuan. Its industry scale is 30 times larger than the Internet.

New opportunities for traditional home appliances

Although the current development of China's home appliance networking technology is still in its infancy, its development is very rapid. Haier, Midea, and Changhong leaders have taken the lead in pursuing innovation and application in related fields.

As early as ten years ago, smart home appliances have emerged in the home appliance industry. Domestic brands including Haier and Hisense have entered the field one after another, and they have continuously introduced new products. From smart refrigerators to smart air conditioners to smart washing machines, all home appliance manufacturers have gone to the sea and have taken over. Out of their own solutions. During the Expo, Haier, the world’s leading manufacturer of white power, demonstrated the U-home IoT family solution in the Shandong Pavilion: among other things, the Internet of Things refrigerator can not only store food but also connect to the Internet to realize the refrigerator and refrigerator. Food, supermarket food, and humans communicate freely; and Internet of Things washing machines have automatic identification of detergents, clothing materials, tap water quality and dirt levels, household utility bills, online shopping and other functions. The Midea Group has started investing in research and development of IoT home appliance technologies several years ago, including 14 types of home appliances such as refrigerators, washing machines, air conditioners, microwave ovens, and vacuum cleaners. Currently, it has passed tests in RFID, wireless communication technologies, and product intelligence. . Little Swan IoT washing machines have produced thousands of standard machines shipped to the United States in 2009 and will begin to form large-scale sales this year. Changhong has introduced the concept of "smart homes" several years ago and has applied related home appliances in its own company's residential community. At the same time, Hisense also launched a blue-media refrigerator based on the Internet of Things technology.

In this regard, industry experts said that the Internet of Things has changed the tradition of single functions of household appliances in the past, thus stimulating the leap of people’s lifestyles, and the convenience that this brings is the dream of consumers. After the development of the Internet of Things has been elevated to the national industrial strategy, the traditional home appliance industry can also use this to achieve the perfect transformation of smart home appliances. The Chinese home appliance companies are competing to display a full set of smart home appliances based on Internet information and interoperability. They can compete for the right to speak in the Internet of Things era from a higher starting point.

Market demand suffers from a development bottleneck. In the era of the Internet of Things, every consumer will become a beneficiary of IoT appliances. Recently, in response to the application and development of the Internet of Things, CFRI has jointly conducted a questionnaire survey with consumers on Phoenix. The results show that 81.6% of the respondents supported the development of Internet of Things (IoT) appliances and expressed that they will purchase related products in the future. Networked home appliances. Among them, 36.4% of people hope to experience a smart life, while 57.3% think it is a development trend of the future home appliance industry. According to the analysis of these data, the vast majority of people are very positive about the Internet of Things (IoT) appliances, and the Internet of Things (IoT) era is opening up.

However, in the face of fiery market demand, the development of the Internet of Things has encountered a bottleneck - because there is no unified global standard, inadequate infrastructure and low cost performance of products have become a major obstacle to the development of Internet of Things at present, different companies There are different technical standards for development, and they cannot be compatible with each other. Products produced by home appliances companies can be connected between products, and brands cannot be connected between products. Upstream and downstream products of different enterprises (such as washing machines, detergents, clothing fabrics, etc.) There are similar problems in the interconnection between the two. Therefore, although the prospects are wonderful, for the average consumer, the Internet of Things at the moment is just "painting cakes and hunger."

Fortunately, home appliance companies in China have fully recognized this issue and conducted various beneficial attempts. For example, as early as 2003, approved by the Ministry of Information Industry, Lenovo, TCL, Konka, Hisense, Great Wall, five domestic electronic information backbone enterprises jointly initiated the "IGRS" standard working group, its core task is to achieve information equipment, home appliances and The intelligent interconnection of communication equipment; and the Home Network Standards Working Group headed by Haier is also a member unit of the IoT Standards Joint Working Group, which is based on e-jiajiao (Home Network Standard Industry Alliance, Haier, Chunlan, Tsinghua Tongfang). Seven companies such as China Netcom and China Netcom initiated the special arrangement to U-Home and the landmark results achieved in standards, data processing chips, products and solutions. Currently, the number of IoT-related digital home chips has been exceeded. 70 million pieces.

Focusing on the "China Standard" Controversy Either Jiajia or IGRS are all approved by the Ministry of Information Industry and are members of the "Information Device Interconnect Standards" organization and the "Joint Internet of Things Standards Working Group." Behind the vast majority of home appliances, IT and radio and television companies, the game between the two will determine the future direction of China's Internet of things.

At the core level, the purpose of the IGRS standard is to define a series of protocol standards in the home, office, and public environments to allow resource sharing and collaborative services among various information devices, home appliances, and communication devices; The main purpose of the Good Standard is to integrate various functions such as home communications, entertainment, electrical control, and security alarms on the same home network platform, realize data exchange and unified management, and implement data exchange services with external public networks through gateways. According to the opinion of the Ministry of Information Industry, IGRS is committed to the interoperability of the office environment, while ejiajia prefers the interconnection and control of various products and equipment within the household. It seems that there is a clear division of labor. But in fact, the final market competition of the two will undoubtedly fall to the application of the home network. Because in the context of 3C convergence, terminal vendors can only use a standard that can integrate computers, televisions, mobile phones, and other IT, communications, and home appliances to connect these devices wirelessly. In China, this standard may be either "IGRS" or "ejiajia". Insiders pointed out that in the long run, the two may infiltrate each other in certain areas, and it is bound to create conflicts. But who will eventually become the mainstream market standard depends on the choice of the market. Because both companies are the industry's recommended standards and are not mandatory, so the initiative is still in the hands of the majority of companies and consumers.

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