How to avoid dismal sales of lighting stores

Yesterday Beijing Commercial Daily reported that Ruifeng International Lighting Port, which opened less than half a year ago, was deserted. The writer saw a clerk enjoying his own dreams. Other store staff members surf the Internet to read novels. In the last two months, three stores have chosen to close the “gold rush” by closing the shop, and the remaining stores are smashing cargo, discounted greatly, and tried to leave the market by way of transfer.

How to avoid the dismal sales of lighting shops and the Shilihe Lighting Street that the author saw is that where every storefront has guests coming in and going out, the clerk is busy introducing products, carrying lamps and lighting.

We cannot help but ask why the difference is so great when it comes to the eight major lighting cities in the capital. Of course, in addition to the objective factors of the old signboards and old workshops in Shilihe Lighting City, the staff members stated that the geographical location, brands, and advertisements are all missing. What's more important is that while the dealers are operating and the channels are single, it is even more difficult to increase prices and after-sales services. There is no doubt that malls without advantages can only be abandoned by the highly competitive market.

The person in charge of the master of the art lamp said that the reason why the United States lighting can quickly occupy the market in just over a year, in the country with branded monopoly everywhere. We have to admit that Midea's OEM model is quite successful, with abundant lighting products and quality assurance. At the same time, occupying a favorable business position, Midea Lighting has won the recognition of consumers. Of course, with the business model of direct lighting, the lighting of the master of the art lamp, the consumer lighting industry still has to return to the product, the master lighting lamp home lighting technology, is precisely with the twelve major series, tens of thousands of products, become the lighting around the consumer demand.

Of course, changes in market supply and demand are directly related to the level of sales performance. The reason why Apple ipad is so mad rushing, it is because the market is in short supply, and the dim situation that appears in many shopping centers is actually not accidental. At the same time, this also reflects the homogeneity of the lighting market products and the market to follow suit. Experts said that from the product design to cater to consumers, through effective marketing techniques, I believe the lighting market will be able to effectively avoid the bleak situation.