On June 16, 2018, the first super brand day of Hankook Group was kicked off across the country. On the day of the event, nearly 100 sales points across the country continued to detonate the scene, and the 14-hour sales exceeded 10 million yuan!
Super brand day purchase 616
“At the press conference on refrigerators, freezers and air conditioners held in December last year, Hankook Group officially decided to launch the first Super Brand Day, which was planned by the headquarters, implemented by the district, and participated by the national agents on June 16 this year.†The relevant person in charge of the electric group introduced that in the early stage of the event, by promoting the brand day to recognize the privilege – prepay 50 yuan to 200 yuan to purchase the machine, you can receive a beautiful gift, and many activities are arranged on the spot. The team, the scene is hot.
The 616 brand day event, the major sales points launched the Korean refrigerator, freezer, washing machine, air conditioning, television, oven all categories of products, basically based on best-selling machines.
At the same time, with the old-for-new, old appliances, full delivery and other preferential measures, attracted many consumers to come to buy. Sales increased with the start of the event, especially in Zhejiang, Jiangsu, Hunan, Hebei, Jiangxi, Shandong, Yunnan, Qinghai and other regions. In addition, the inventory of more than 100 liters of small refrigerators and 1.5P inverter air conditioners for bedrooms and rental rooms was once sold out. In the end, he successfully won a sales record of 10 million yuan.
Handian speed ran out of the brand new era
No matter how innovative the business is, it will not overturn the demand for the product, and it will not subvert the excellent and stable quality demand. Hankook keenly integrated information and intelligence into its original advantages. It lasted for thirty-five years and ran out of the brand new era. In 12 years, the refrigerator, refrigerator, washing machine, and air conditioner white goods are fully covered. It has become one of the top six enterprises in China with independent research and development, independent production and independent sales of ice and air. It has successfully ranked among the top ten in China's ice washing industry and won the title of China's top ten refrigerator and freezer export enterprises, and successfully succeeded in the first super brand day. Run out of the new speed of brand building.
If it is said that Jingdong has created a miracle platform for the 618 e-commerce era, Handian Group should be a miracle enterprise in the home appliance brand! Next, Handian Group will continue to focus on strengthening brand building and comprehensively improving the factors affecting brand development. We will improve the coordination mechanism and jointly promote the development of the brand, and attack the higher targets. We will open a new era of brands belonging to Hankook.
To know who can be proud, let us wait and see!
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