Every year, Jingdong 618, all categories of Jingdong products broke the previous sales record just after 0:00! On the one hand, it reflects that consumers are more and more accustomed to e-commerce channels as the main channel for buying goods, on the other hand, it also highlights that Jingdong is deeply trusted and loved by consumers! Just after 0:00 on June 18, 2018, the highly anticipated 618 Global Mid-year Shopping Festival ushered in a climax! First of all, we first turn our attention to JD.com.
According to the battle report provided to editors by JD Appliances for the first time, just after 0: 8 on June 18, the sales of JD Appliances exceeded 2 billion yuan! Among them, Midea, Haier, Gree and Oaks all successfully exceeded the 100 million yuan sales mark in 3 minutes!
Below, the editor takes you to see the sales of specific household appliance product categories:
This year is the World Cup year! So, thanks to the "World Cup" effect, the TV category easily broke 100 million in 1 minute! Among them, the Internet brand Xiaomi became the biggest winner, with 55-inch Xiaomi explosives sold over 10,000 units in 1 minute.
In addition, refrigerators and washing machines with long replacement cycles have also achieved breakthrough growth, with sales exceeding 300 million yuan in 2 minutes. Among them, Haier's 10-minute sales of single-door refrigerators are 800% year-on-year, and the 5-minute sales of Little Swan's explosive 10KG washing and drying machine is 5 times that of 618 in 2017.
In the summer season, heat resistance and cooling must be the eternal theme, so the air conditioner naturally became one of the hottest categories, and the sales in three minutes exceeded 500 million yuan. Oaks, Midea and Gree successfully staged "Three Kingdoms".
Of course, the Chinese still take food as the sky! Kitchen appliances also ushered in an outbreak at 0 o'clock, the boss's large suction European range hood single model broke 10,000 units in 15 minutes, and the Vantage smoke stove three-piece wash set sold 500% in 20 minutes.
In addition to food, people still pay great attention to health! Consumers now pay more attention to the concept of healthy living, so new categories of home appliances that can significantly improve the quality of life are also favored by consumers. For example, clothing care (hanging iron and dryer) that can significantly improve the quality of life 10 Over ten thousand units sold in minutes, creating a new sales record. The Fang Tai dishwasher, which hits the lowest price in the history of the whole line, accounted for more than 30% of the dishwasher category in the first half hour of sales. The half-hour sales of high-end Dyson vacuum cleaners that have been sought after in the image of "black technology" are 350% year-on-year.
As the consumer group continues to rejuvenate, a new generation of consumers is also increasingly focusing on their personal image, so personal care appliances also sell more than 200,000 units in 15 minutes! Especially male consumers are not less popular than female users! No hesitation in investing in personal image, electric shaver has become a hot-selling product, high-end shaver of more than 1,000 yuan of Braun accounted for more than 50% of the sales in the first half hour after 0, becoming the most popular male One of the popular high-end electric shaver brands.
Admittedly, as a leading domestic appliance retail channel, JD.com has invested heavily in resources, reasonable manufacturer support policies, and high-standard innovative services to allow consumers to get a shopping experience that exceeds their expectations. One of the secrets of trust. After all, for Chinese people, buying home appliances is definitely a big deal! Such amazing sales of JD Appliances is enough to prove that he has won the trust of consumers!
However, the climax of the 618 global mid-year shopping festival continues! At the beginning, the blowout of JD home appliances sales came as scheduled. As the absolute main battlefield of home appliance sales, JD Home Appliances will continue to refresh the records it once held. Let us wait and see!
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