As of July 2013, the number of WeChat users has exceeded 500 million, and the group activity has exceeded 10%. For any successful business, this is a very large commercial cake. Doing a good job in WeChat marketing is undoubtedly a tool for corporate promotion. Nowadays, WeChat marketing has been tried in all walks of life, and many companies or businesses have achieved great results. However, it is enviable to be a big seller, but there are also many WeChat testers who are not ideal. I saw a lot of people doing it, and I heard many people saying, why do I just don't do WeChat marketing? In fact, WeChat marketing needs to be flexible choices for the characteristics of enterprises and industries. Even in the same industry, marketing strategies are different. For example, many catering owners hope that marketing programs can provide customers with long-term, small-scale healthy growth, while some fast-food restaurants want to do marketing, and immediately effective, some chain stores may have headaches for their own logistics, these are WeChat generation The issues that the operating company needs to consider when planning for the company.
So, for the KTV industry, what is the general WeChat marketing strategy? Applying the view of Weimob Operation Department, the largest WeChat carrier in China, there is no universal universal plan, and the management style is different. Different ways, when the landing plan is formulated, the differentiation will be reflected. This is also why others have succeeded and you have copied it hard to succeed.
For the KTV industry involved in WeChat marketing, many bosses or managers are used to imitating other people's practices and programs, which is human nature. In essence, there may be some effect, but there is no other person's good, and eventually the imitation is much more, the bad street, the effect is getting worse. When Weimeng Weimob is doing WeChat marketing solutions for KTV companies, it will generally consider four aspects: First, how does KTV's old customer maintenance work? Second, what are the new promotion methods before KTV? The three are the new ways of which are effective and which are still in use. The fourth is which promotional resources are used in these new ways. It can be said that these four items are the core of KTV's WeChat marketing strategy.
Weimeng Weimob, when doing WeChat marketing for a KTV in Shanghai, passed his unique human-machine duty function, responded to the customer's standard answer quickly, completed the interactive game, brought a good interactive experience to the user, and improved the user's stickiness. If the game design is reasonable, it can also trigger the user to drive the friends around to participate, and achieve the effect of word-of-mouth marketing. The above-mentioned award-winning interactive marketing activities can also be varied, such as “K Ge Darenâ€: the user sings the lyrics below the clip according to the clip of the song. The game has a total of 5 songs, all of which can be answered correctly. Get two hours of free private room time, and get two bottles of Carlsberg beer for free with 1-2 heads. Another example is "Mystery Superstar": the user guesses the corresponding singer's name or song name through the riddle obtained, and each time the game has 10 questions, all the answers can get two hours of free private room time ••••••
Here are some of the interactive activities that you can do when doing KTV WeChat marketing:
1. Pay attention to KTV WeChat and play games with prizes!
By paying attention to KTV WeChat, the game of guessing songs is correct if you listen to the melody and sing the songs. You can get two hours of free private room time for all the answers, and get two bottles of Carlsberg beer for free with 1-2 heads. Such WeChat marketing method not only increases the user's attention and viscosity to KTV, but also forms the marketing of the brand of KTV, which allows more people to understand, and it is more advantageous to indirectly guide users to hold vouchers. Go to consumption.
2. Pay attention to KTV WeChat, consult and book anytime, anywhere!
KTV is no stranger to each of us. Recall that when group purchases do not appear, we will choose to go to nearby KTV or learn about KTV in other places through friends, then call and book. When the group purchase appears, I want to be big. Most people will choose to go to the group buying website to select a location, find a KTV near the place, and then call to book. After the emergence of WeChat marketing, all the series of operations can be transferred to the mobile WeChat. Compared with the online consultation reservation, it is free from the time and geographical restrictions. It is not necessary to go online to consult and book, but can be booked through WeChat anytime, anywhere.
As a faster instant messaging tool, WeChat spreads the reach rate by 100%, making communication more flexible and smarter.
From a personal point of view, it is not suitable for KTV WeChat marketing to make clear its own existing problems. What difficulties are encountered, and the KTV WeChat marketing information screening on the network, forming its own characteristics, is possible. Do it well. Here is just a suggestion for everyone. As for whether you can make a WeChat, I can make a child, and whether the child can raise a big adult is your own business.
Finally, it is still an old saying that entering the market is risky and investment needs to be cautious. For WeChat marketing, there are also situations in which a lot of manpower and resources are invested, but the effect is not ideal. Many managers only saw some glamorous success stories, but did not notice the bleak endings. As the largest WeChat public service platform in China, Weimeng Weimob’s ceo Sun Taoyong said: “Although the starting point of WeChat marketing is not high, there are so many details in operation that need to be controlled. The company does not have a professional team and talents who want to do it. It is still difficult to implement WeChat service to achieve corporate profitability. For such companies, it is advisable to cooperate with the professional WeChat generation operation team to reduce risks.
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