Apple is strongly betting on the future of augmented reality (AR), and to support this vision, the company has introduced ARKit, a powerful platform that brings AR capabilities to the latest iPhones. Recently, Apple’s CEO emphasized that AR will eventually become a key technology across multiple industries, signaling a long-term commitment to this emerging field.
In a recent development, it was reported that Catcher Technology, a major supplier in Apple’s vast supply chain based in Taiwan, is set to produce components for an upcoming AR device. At an earnings call, Catcher’s chairman, Allen Horng, mentioned that the new AR product “needs to look good,†implying a focus on design and user experience. He also highlighted that the manufacturing process is highly complex, suggesting that the product will be both wearable and lightweight—key features for consumer adoption.
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Could Apple Glasses Be Around the Corner?
Although Allen Horng didn’t explicitly name the company for which he’s producing AR parts, industry insiders believe it could be Apple, given the strong relationship between the two companies. This has fueled speculation that Apple is working on its own pair of smart glasses.
It's worth noting that several companies have struggled with AR devices in the past. Products like Google Glass, Lenovo Phab 2 Pro, and Microsoft HoloLens faced limited success or failed to gain mainstream traction. Analysts suggest that these setbacks have created a gap in the market, offering Apple a unique opportunity to develop a more consumer-friendly and practical AR solution.
Gene Munster, a well-known analyst, once predicted that the market for Apple Glasses could surpass that of the iPhone. While some analysts are more cautious, they still believe the potential of smart glasses could rival that of the Apple Watch or even the iPad. One projection estimates that Apple’s smart glasses business could generate up to $25 billion within three years of its launch.
Whether these predictions come true remains to be seen, but Apple’s continued investment in AR suggests that the company is serious about making a lasting impact in this space. As more details emerge, we’ll keep an eye on what Apple has in store for the future of augmented reality.
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