Looking at the current touch screen module market, due to the variety of products with different touch technologies, there is room for development. Therefore, with the market in full bloom, the shipment of touch screen modules in recent years has been increasing. According to the prediction of the market research institute, Tuoji Industry Research Institute, even if it does not include the In-Cell integrated into the TFT-LCD liquid crystal panel and the On-Cell touch product of the OLED panel, the global shipment of touch screen modules in 2012 will still be It is expected to reach 1.2 billion pieces, with an annual growth rate of approximately 26%. In 2013, global shipments of touch screen modules are expected to reach 1.38 billion pieces, with an annual growth rate of approximately 15%.
Among them, the business opportunities of the single-piece glass (OGS) solution touch screen module are bullish. Driven by the improved yield and the new Windows 8 operating system, the OGS touch screen market is expected to grow substantially in 2013. Although the hardware sales of the Windows 8 operating system are not as expected, it is predicted that mobile terminal devices with large, medium and small screen sizes will continue to be imported. NPD DisplaySearch research director Xie Zhongli said that in order to make the production cost of the products lower and the volume lighter and thinner, some brand manufacturers of notebook computers and tablet computers will gradually reduce the use of double-piece glass (GG) touch screens and instead import materials The OGS touch screen which is more economical and fits less frequently, thereby promoting the continuous expansion of the output value of the touch screen market.
![Apple leads the trend of in-cell / DITO touch technology [CSIA]](http://i.bosscdn.com/blog/09/39/55/3L7-0.jpg)
2011-2018 mobile phone panel touch technology development trend
Source: NPD DisplaySearch
The NPD DisplaySearch research report predicts that the output value of touch screens in the two major markets of laptops and tablets will climb from US $ 2.9 billion in 2011 to US $ 5.7 billion in 2015. Among them, the output value of the OGS touch screen is expected to reach 30 million US dollars in 2012, and it is expected that the output value of the OGS touch screen will continue to maintain the momentum of rapid growth in 2013-2014.
It is understood that the current 13.3-inch GG touch screen with protective glass is about 70-80 US dollars, while the OGS touch screen is only 60-70 US dollars. Xie Zhongli pointed out that although OGS touch screens have achieved advantages in price, the current supply chain of OGS touch screens is still not as complete as GG touch screens. Some brand manufacturers may consider factors such as supply and yield, and they will still mostly adopt GG touch screen production process, but in the future after many manufacturers have begun mass production of OGS touch screens, large-size OGS touch screens are expected to strive for greater market opportunities.
Expand OGS touch screen production capacity
Since low cost and thinness are already the primary goals of the development of next-generation touch technology, the OGS touch screen solution that only adds a layer of protective glass to the display panel is highly anticipated by the industry. At present, global touch screen module manufacturers have Started to invest fully in the R & D and production of OGS touch screen technology, and expanded production lines one after another. For example, in order to ensure the supply of touch sensors, TPK Chenhong Group, a major manufacturer of touch screen modules, is currently building a new 4.5-generation touch sensor production line, which will be put into production in the second half of 2013. It is expected that large-size touch screens will be available in 2013 The monthly production capacity will reach 2 million pieces. This new production line of Chen Hong is mainly for the layout of OGS touch screen business opportunities. OGS touch screens are regarded as the best solution for the introduction of touch notebook computer products. At the same time, lower-priced tablet computer products will also adopt the trend of OGS touch screen solutions.
In addition, it is understood that in addition to self-provisioning of the 4.5-generation production line, Chen Hong has also cooperated with the touch sensor supplier Hexin. The goods were delivered to Chen Hong. In other words, Chen Hong will add touch sensors supplied by the 5.3 and 4.5 generation lines in 2013.
Overall, each piece of 4.5-generation line mother substrate glass can cut approximately 36 7-inch panels, or 18 10.1-inch panels. Each glass substrate of Hexin's 5.3 generation line can cut approximately 45 10.1 inch panels. If only from the perspective of effective cutting, the higher the generation of the glass production line, the more competitive the touch sensor produced. However, if the yield factor is taken into consideration, since the yield of the 5.3-generation production line still needs to be improved, the cost-effectiveness of the 4.5-generation line may not be lower than that of the 5.3-generation line.
At the same time, another large touch screen module manufacturer Shenghua Technology Co., Ltd. will also build the second phase of the plant. Shenghua's current OGS touch screen monthly production capacity is 4 million pieces (calculated in 10 inches). The company is in Dongguan The production line at the Songshan Lake plant includes the front protection glass to ITO process, as well as the rear glass cutting, CNC processing and module bonding. After the second phase of expansion, the total production capacity will reach 10 million pieces. The relevant person in charge of Shenghua said that the shipment of large-size OGS touch products used in touch notebook computers is expected to be significantly improved in the first quarter of 2013.
Notable manufacturers also include the rookie in the field of touch modules-Chenqing Technology Co., Ltd., the company's new production line was formally introduced into mass production in January, plus the original small and medium-sized laminating production line, Chenqing currently has complete Product line of capacitive touch modules. Chen Qing ’s general manager Liu Xingdong introduced that Chen Qing ’s new plant in Zhunan, Taiwan has been equipped with a front-end SENSOR coating line and exposure etching line with a monthly output of 250,000 pieces; an OGS touch screen production line with a monthly output of 100,000 pieces; Control screen fitting production line, etc.
At present, Chen Qing has completed the development of 3-inch to 5-inch mobile phones, 7-inch tablets, 13.3-inch notebooks, 21.6-inch AIO and other touch screen modules. At this stage, the company focuses on small and medium-sized products and locks the smartphone application market. Received orders from Lenovo and other major brands.
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