In 2017, the Internet TV industry experienced a major transformation, with only the strongest brands surviving. Among the top-tier players, some faced serious challenges and lost their momentum, while Xiaomi TV stood out by growing rapidly against the market trend. According to data from China Excel, the color TV market saw sluggish performance during January to July 2017, with both online and offline sales declining. Online sales for the entire TV industry dropped by 6.9% compared to the same period last year, affecting all major brands. However, Xiaomi TV managed to break through, achieving a 91.2% year-on-year increase in sales.
During the traditional "Golden 9 Silver 10" TV promotion season, Xiaomi TV became the standout brand in the Internet TV sector. The “919 Artificial Intelligence Festival†held from September 19 to 23 was particularly successful. On September 19, Xiaomi TV ranked first in sales within its product line. Then, on September 21, during the Xiaomi Jingdong Super Brand Day, Xiaomi TV topped both volume and revenue charts, securing the number one position across multiple screen sizes including 55-inch, 49-inch, 43-inch, and 32-inch models. This made Xiaomi the true leader in the Internet TV space.
During the National Day holiday promotions, Owen Cloud Network data showed that Xiaomi TV continued to lead in the Internet TV segment, capturing 12.2% of the online market and entering the top three in sales. Industry sources noted that Xiaomi TV has been consistently stealing the spotlight in various promotions, becoming the top-performing brand in the Internet TV category.
Xiaomi TV is not slowing down. Recently, it launched a new promotional campaign, announcing the start of the "Super Single Product Day" at midnight on October 12, aiming to prepare for the upcoming Double 11 event. The promotion focuses on four key models: the Xiaomi 4A series (32-inch), and the Xiaomi 4 series (49-inch and 55-inch). Specific discounts include a 100 yuan reduction on the 32-inch model, bringing the price down to 1099 yuan (with free shipping), a 200 yuan discount on the 49-inch model to 2199 yuan, a 300 yuan discount on the 49-inch 4 series model to 3299 yuan, and a 500 yuan discount on the 55-inch model, priced at 3999 yuan (also with free shipping).
Industry insiders suggest that Xiaomi TV started preparing for Double 11 a month early, indicating strong expectations for this year’s performance. Additionally, a new model, the L43M-AX, may soon be released, potentially as part of a special promotion. Overall, Xiaomi TV is expected to deliver impressive results in the coming months.
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