Leading wire and cable enterprises in Xinjiang to achieve a "big leap" in chain operations

Xinjiang Xinjiang TBEA Xinjiang wire and cable factory, which has a wire and cable market share of 70% in Xinjiang, has not only created its own brand manufactured in Xinjiang, but also has achieved a market share of more than 30% in the mainland. The reporter learned on March 3 from Xinjiang Tebian Electric Xinjiang Cable Factory that last year the company successfully used chain operations, and the number of chain dealers increased from the previous 17 to 80, of which two dealers had sales of more than 100 million yuan.

It is understood that in February 2011, TBEA started the cable WDM chain distribution. In more than a year, the chain store's signing index increased by 43.93% over the same period of last year, and sales increased by 37.45% over the same period of last year. The chain dealerships have now expanded to the inland markets of Yinchuan, Xi'an and Xi'an in Ningxia, creating a precedent for franchising.

At the WDM Chain Dealer Conference of Xinjiang TBEA Xinjiang Cable Factory in 2012, the TBEA New Cable Factory signed a contract with 40 new franchised chain dealers, and conducted the outstanding distributors in 2011 marketing work. Rewards, a total of 3.47 million performance awards, has greatly inspired the enthusiasm of chain dealers. "The TBEA is a very good platform for development. We have enjoyed a great deal of cooperation over the years, and we have achieved great results," said Pan Lin, the person in charge of the outstanding contribution gold medal winner Shuimogou District Xinte New Dealer. If the amount exceeds 100 million yuan, it should be said that TBEA's new cable plant has accomplished my business."

On the same day, relevant leaders of the Changji Fire Brigade of the Autonomous Region Administration for Industry and Commerce Administration attended the meeting. Wang Xinhuai, Party Secretary of the Autonomous Region Administration for Industry and Commerce, said: “The TBEA has made important contributions to Xinjiang’s economic development. It is Xinjiang. The vanguard of manufacturing industry, Xinjiang's enterprises can only enter the domestic market only if they own their own brands. In the future work, our Administration for Industry and Commerce will also continue to support the TBEA electrical cables to become bigger and stronger.”

According to Wu Wei, deputy general manager of the deputy party secretary of TBEA, Wuxi's WDM chain business model of the new cable plant is a reference to and integration with Wal-Mart’s professional purchasing and sales model of DELL computers, and the standardization of McDonald's. What is determined by the service is the result of the combination of the practical experience of the new cable plant's chain operation management for more than ten years and the international advanced chain business model. The chain business model implements a unified business philosophy, a unified corporate identity system, a unified sales and service unified business management concept, and creatively refines and integrates the direct sales chain distribution and standardized service management of the chain business terminal to the headquarters of the chain logistics chain distribution center. Ways to form a regional unified regional business network across regions, and to form a unified procurement logistics and sales management between suppliers and customer networks.