In 2017, the Double 11 shopping festival once again set a new record for online transaction volumes. Tmall alone surpassed 168.2 billion yuan in sales, making it one of the most significant e-commerce events in history. Amid this massive consumer frenzy, Ai Luowei, a leading brand in laser television, managed to shine brightly in the home projection market. Its total transaction volume exceeded 10 million yuan, and its sales doubled, reaching an impressive new milestone.
From 10:00 AM on November 11th, Eloyi’s platform saw over one million yuan in sales within just 10 minutes. By the end of the event, Eloyi's overall online sales surpassed 10 million yuan, with most products selling out quickly. This success was particularly notable for the Me2 smart projector, which sold over 1,200 units, generating nearly 4.8 million yuan in revenue. The Me2 became a standout product in the Double 11 competition, earning the title of "black horse" in the industry.
The Me2 is a split-type projector developed in collaboration with Xiaomi’s crowdfunding platform. It features a unique design that combines high performance with affordability, attracting a large number of Xiaomi fans. During the Double 11 sale, it also captured the attention of many young consumers, helping to create a sales miracle.
Beyond the Me2, Ai Luowei’s entire laser TV series made a strong impression during the event. The VH700 model, in particular, stood out as a top-selling product online. With a compact design that can project a 100-inch screen from just 25 cm away, it comes equipped with CIBN Internet TV software, offering excellent value for money. As a result, it became one of the most popular and cost-effective options in its category, achieving a significant sales surge.
Ai Luowei, a veteran in display technology, has been growing rapidly since its founding in 2010. The company has received strong support from both the government and the Yuquan Group. In 2015, Yuquan invested in Ai Luowei, and by 2016, the company became the first in the display industry to list on the Growth Enterprise Market. Focused on research and development in laser TVs and micro-projectors, Ai Luowei has continuously introduced innovative products that offer users high-quality, large-screen experiences at competitive prices, establishing itself as a leader in the field.
As a pioneer in laser TV and pico-projection, Ai Luowei is committed to bringing large-screen entertainment into everyday homes. The company aims to deliver a cinema-like experience without leaving the comfort of your living room. With a user-centric approach, it continues to innovate and introduce new products, positioning itself as a trusted expert in laser TV technology.
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