Each of us has a dream, and we hope that the future family life will be full of intelligence. Just as we have described in science fiction, there should be at least a "big white" companionship. In fact, from a technical point of view, we have no obstacles in the smart home that we have been smashing for more than a decade. Almost all of them can become reality. If you don't believe it, you can visit Bill Gates' home.
However, limited to various reasons, a group of smart home related technologies and products companies can not unite, and their respective policies lead to fragmented intelligent application scenarios. Many people have all kinds of so-called smart devices in their homes, but they can't be driven by the masters on one platform. We have to pick up one remote controller and link one network after another. The intelligence becomes a drag.
At such a critical moment of development, who should stand up and unify the rivers and lakes or at least gather together to form a synergy? In fact, the opportunity for telecom operators to be in a unique position in the industrial chain has come.
Telecom operators should become the leading force in the smart home industry
Globally, operators in various countries attach great importance to family intelligence. The reason is of course that these telecom operators are good at providing information services for families, with network access advantages and powerful service resources. They are all not available to Internet companies that specialize in providing services to individuals.
In the past few years, most operators at home and abroad have focused their strategies on mobile networks. Resources are focused on 4G and smartphones, but in 2016, with the end of mobile network construction and video content brought by mobile broadband. The surge in the expansion of fixed broadband competition has led to the development of smart homes.
In China, the service of family information is originally the strength of China Telecom and China Unicom. Previously, China Mobile mainly provided some family-level communication concessions for customers, but with the slowdown of mobile subscriber growth, China Mobile will The focus is on the home broadband business.
According to statistics, as of April 30, 2016, China Mobile's cable broadband subscribers were approximately 61.72 million, with a total of 6,692,200 new subscribers this year; China Telecom's fixed-line broadband subscribers were 117 million, an increase of 3.77 million this year; China Unicom 7352 Ten thousand households have added 1.19 million households this year. China Mobile is raiding the market through low-cost strategy. The goal is obviously not only that network cable and the monthly ARPU which is already as low as 32 yuan. The future smart home market is the focus of China Mobile.
According to market research firm StaTIsta, the size of China's smart home market reached 40.34 billion yuan in 2015, a year-on-year increase of 41%; it is expected that by 2018, this figure will reach 130 billion yuan. In the face of such a big market, telecom operators must actively participate and take the initiative to lead the way to find new growth points for the future development of the business.
Smart TV is clearly the first stage goal of telecom operators
In the construction of smart homes, the core equipment for controlling all intelligent terminals has been widely sought, but this entrance has never been truly excavated. At first, most people in the industry thought it would be a mobile phone or a router. Later, they thought it was a smart socket or a smart camera. So almost all companies involved, including Internet companies and telecom operators, have invested heavily in creating their own products. The progress has been very slow. Nowadays, no business has such ambitions, and they have seized the current hot spots and worked hard, and telecom operators are no exception.
The speed of fiber-optic broadband is getting faster and faster, and the smoothness of video viewing is enough to ensure that a generation that has grown up with the Internet has begun to abandon the traditional TV viewing habits, which has created the rise of the Internet TV industry. According to the statistics of domestic survey institutions, as of the end of 2015, about 40 million households with wired digital two-way interaction, more than 50 million IPTV, more than 100 million Internet TVs, and more than 60 million OTT boxes, and this huge market is still growing up.
According to the data, in 2016, the number of new IPTV subscribers planned by the three major telecommunications operators reached 45 million. As of the first half of the year, the number of smart terminals in the three major purchase orders has exceeded 30 million. Among them, China Telecom's 2016 IPTV smart set-top box purchase volume was 11.1253 million units and all supported 4K. China Unicom also launched the 4K IPTV set-top box collection. Not only that, China Telecom and China Unicom also released the "Broadband Service White Paper" and "4K Smart Set Top Box White Paper" to unify the IPTV 4K smart set-top box standard. China Mobile also increased its purchase of Internet TV set-top boxes in the 2016 collection project. In January this year, the purchase volume of China Mobile Android smart set-top boxes reached 10.69 million units.
However, although the development of smart TV has been highly anticipated, even two years ago, some people thought that smart TV would completely subvert the traditional TV set, but unlike many people expect the result, the current traditional TV is indeed transitioning to smart TV. The emerging manufacturers of smart TVs have not gained market advantages like smart phones. The various applications of smart TVs have not been able to replace traditional digital TVs. Due to policy restrictions, Internet companies' breakthroughs in the TV field have been repeatedly suppressed. In this development, telecom operators can play an important role as a key force in communication between traditional TV manufacturers and Internet companies. IPTV may be more realistic than Internet TV.
In the current construction of smart homes, smart TV is already a battleground for military strategists. The biggest rivals of telecom operators with broadband network advantages and service capabilities are Internet TV companies and radio and television, and when they are fighting, telecom operations Merchants can take advantage of the profits.
The most promising smart home is safety and health, but now the most important thing is content.
Smart homes look beautiful, and they are very exciting to think of, but they are actually easy to use. The more high-tech things are farther away from the lives of ordinary people, the higher the intelligent system is, the easier it is to be controlled. The more products become rarities and luxury goods, privacy protection and interconnection have become an insurmountable gap in smart homes at this stage.
Undoubtedly, for the time being, the most promising smart home is safety and health, which is in line with the family's positioning and development trend. For example, smart sockets, intelligent lighting, home monitoring, smart door locks, etc., which replace traditional household items, as well as intelligent routers, portable medical devices and wearable devices that emphasize Internet-based products have certain development prospects. Portable health devices use network technology to implement hospital functions in the home, and then directly connect hospital services to the home, which will become more promising.
However, the future of these high-tech futures is still limited, and different smart home enterprises need to continue to look for more rigid user needs, and more effectively organize and provide converged services. Even if it is only a smart TV business, content will become the most critical resource reserve, including video content, games and entertainment content, as well as business, communication and new services to meet the needs of home users.
At present, China Mobile has released “and the familyâ€, using the box as a terminal entrance to realize multi-screen access such as computers, TVs, mobile phones, and Pads, providing users with comprehensive application services related to family life, and developing more through mutual entertainment. More boutique content services. In March 2016, China Unicom announced the launch of 4K Ultra HD business, which will force 4K home entertainment and 4K games. China Telecom established a home entertainment center centered on “Tianyi HDâ€. Based on high-speed and agile broadband services, it provides optical broadband as an access method to provide users with integrated services for home entertainment and information. In the future, the smart home business represented by home interconnection and smart home will gradually provide on-demand access, automatic response, realistic experience and cost-effective integrated intelligent information services for thousands of households, becoming a new business growth point for telecom operators.
Smart home is an inevitable stage of human society development, and it is very likely to become an important opportunity for telecom operators to counter Internet companies. If this is not enough, telecom operators will really become history. China Telecom's "Yue Me", China Unicom's "Smart Warrior", China Mobile's and the family, have reached the moment of facing difficulties, even if it is a pit, they have to jump back and forth.
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