Chinese medical rookie: the breakthrough of imaging equipment

"We are the earliest to export China's large-scale nuclear magnetic resonance equipment to Europe and the United States and then export to Europe and the United States." Mou Xiaoyong, who had worked in many domestic well-known medical device companies, told reporters somewhat timidly, such as Standing this year, he is the CEO of Huiying Medical. Under his leadership, Huiying Medical has just won the EU certification of the full range of products and is about to obtain FDA 510K approval from the US, which marks the official birth of an internationally competitive Chinese non-invasive medical imaging equipment company.

Birth into the circle

The medical level of Chinese citizens has always been a concern of the world. The sixth census in 2010 showed that China ’s population was 1.37 billion, accounting for 22% of the world ’s total population, while the total health expenditure only accounted for 2% of the world ’s total health expenditure. With the continuous development of China's economy and the improvement of people's living standards, people's medical needs have become more apparent. Fast and convenient non-destructive imaging examination technology, because of its harmlessness to the human body, is gradually popularized in medical examinations, which promotes the detection, diagnosis and timely treatment of early diseases. Healthy people may not be able to understand this, but for critically ill patients like cancer, sooner or later the time of getting the test results may determine whether they are alive or dead.

It is for this reason that there is huge market potential behind the non-destructive image inspection technology represented by magnetic resonance and ultrasound. According to the analysis data of Galaxy Securities, the current global medical device market size is about 230 billion US dollars, and the market size of medical imaging equipment and services is about 65 billion US dollars in annual sales, and the compound growth in different sub-sectors will be about 15-40% every year. The average annual growth rate of ultrasound equipment is 14%, the color Doppler ultrasound compound growth is nearly 30%, and the use of dedicated ultrasound is up 40%. With the increase in the demand for non-invasive examinations, the demand for magnetic resonance at all levels of hospitals and medical institutions is increasing, with an annual growth rate Nearly 40%, the most prominent in the United States.

When talking about the application of non-destructive imaging technology in the United States, Mou Xiaoyong vividly described this: "There are many medical imaging centers in the United States, which are independent from hospitals. Doctors with a license will open a checklist for patients who need to be examined. The patient takes this list to the imaging center for examination. The imaging center only has doctors with these equipment and operations, and there may not even be a doctor with this diagnosis. "

Compared with foreign market-oriented mechanisms, in order to prevent excessive medical treatment, China's large-scale medical imaging equipment is allocated in the form of purchase restrictions and quotas. The imaging doctor is usually the same person as the diagnostic doctor. However, the different policies did not affect the domestic favor and demand for non-damaging imaging equipment. According to predictions by professional research institutions, the global ultrasound diagnostic equipment market will grow at an average annual rate of 7.2% after this year, and will reach USD 5.2 billion by 2015. China will become the world's third largest market after the United States and Japan. With the advancement of China's new medical reform, domestic ultrasound diagnostic equipment will grow at a compound annual growth rate of about 10%, and its market share will exceed US $ 1 billion within 5 years.

However, in stark contrast to this, in this huge market, we can hardly see China's own brands, replaced by international companies such as GE, Philips, Siemens, Toshiba, Hitachi, etc. These companies occupy China's medical More than 75% of the imaging equipment market, the market share of these companies in the high-end market even exceeded 80%.

Unable to choose the era and background, Huiying Medical entered the encirclement of the "powers" from birth, and waiting for Huiying people can only be a way to break through.

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