South Korean brands lead next-generation TVs in China or beyond Japanese companies

Recently, TV companies in Japan have been buzzing with opinions, and Japanese companies have relied on the decline of TV brands due to the impact of the Japanese earthquake and the appreciation of the yen. In the Diaoyu Islands dispute, Chinese people called for a boycott of Japanese goods. The prospect of Japanese television products in China is even worse. However, in sharp contrast, South Korea's TV industry and China's TV industry have made rapid progress. South Korea's Samsung and LG have become popular around the world. Chinese TV brands have good sales both at home and abroad. In the future, what will happen to the TV landscape? ?

I. What is the direction of future television development?

With regard to the future direction of television development, South Korea, Japan, and Chinese companies have demonstrated their understanding of next-generation televisions. Companies in different countries have completely different understandings of next-generation TVs because of different technological routes and technological advantages. Japan tends to 4K TVs with a higher rate of separation, while South Korea is more interested in OLED TVs. China is more of a follow-up to follow-up status, currently focusing on smart TV!

South Korean companies such as Samsung and LG have devoted more energy and time to the research and development of OLED TVs, and Japanese companies such as Sony, Sharp, and Matsushita have been aggressive in 4K television. According to Liu Xiang, manager of Huaqiang Group's Xianbei Network, Korean companies have led the way in OLED TVs, and Japanese companies have been trapped by poor operating conditions. For the conservative TV programming in the future, they may be overtaken by domestic companies in the near future.

In terms of the development of a new generation of televisions, the Japanese and Korean manufacturers have a marked difference. South Korean companies that dominate the market focus on the OLED field, developing all-round developments such as picture quality and functionality, and have more say in the market. Japanese manufacturers are focusing their efforts on the advantageous areas and are looking forward to turning the tide. The difference in momentum determines that Korean companies have more confidence and confidence!

Second, Japan 4K TV VS South Korea OLED TV OLED TV with its own advantages brought about by the material, has long been optimistic about the major home appliances giant. In the field of OLED TVs, the earliest involved OLED industry was the Japanese manufacturer Sony, which had previously introduced a number of OLED small-size display devices. In 2007, it first introduced 11-inch OLED TVs globally, resulting in uneconomical sales due to its high price. Failed to achieve the desired results, and Sony has not found a solution to reduce costs. Affected by this, Sony has stopped production and sales of OLED TVs in the Japanese market.

Compared to Sony's low-key exit, Samsung's high-profile debut is even more eye-catching. As for the layout of OLEDs by South Korean companies, they disagreed with Sony's experience with OLEDs. In their view, experience seems sufficient for them to cope with the arrival of OLEDs.

Recently, Samsung's SMD company has the world's largest OLED panel production line. Samsung has always been committed to promoting the popularity of OLED screens in smart phones and portable multimedia devices. At present, OLED panel products have been monopolized by Samsung and its market share has reached 98%. OLED display screens can be made lighter and thinner, have a larger viewing angle, and can significantly save power. However, there are shortcomings such as short service life and difficulty in large screens, which require Korean TV manufacturers to improve!

One view that is generally accepted by Japanese companies is that 4K technology's ultra-high resolution and large screen can enhance the viewing experience and is therefore more easily accepted by future consumers. As a leader in the field of television, Japanese companies have strong technical accumulation and leading edge in video and audio technology, especially television's picture quality technology and sound quality technology. To revitalize TV business, Japanese companies must amplify their advantages and expand their right to speak in the TV field. Therefore, it is emphasized that the quality of the TV and the quality of the sound are really important. The launch of 4K TV is also a reasonable matter.

“Now consumers who focus on audio and video shocks have become even more. 4K has done a good job in this area!” Manager Liu Xianbei said on his own feelings. Another technical advantage sometimes has the effect of improving brand image. In the home appliance market, once people are given the impression of “making TV sets with the most advanced technologies”, it is often very easy to attract consumers’ buying needs.

Third, pressure from Chinese companies, however, will only lead to competition sooner or later if they merely increase the resolution, and will inevitably fall into the price war again. In fact, not only South Korean manufacturers, China's Hisense Group also exhibited 4K TVs, and the catch-up speed of emerging manufacturers was surprising.

With China becoming the world's largest TV market, China’s TV industry has been able to develop at a high speed. Domestic brands have become the dominant force in China’s TV market with high cost-effectiveness, better content integration capabilities and function optimization and design for Chinese users. .

However, at the same time, domestic companies lack the core technology accumulation in the television field. The panel technology and production are subject to the restrictions of Korean and Chinese Taiwanese companies, while the quality and sound quality technologies lag behind Japanese companies. In order to gain added value and discourse power in the television field, domestic companies are keen on the intelligentization of television, better integrating content resources and local applications, and innovating the application mode of television.

Liu Xin, Manager of Bessie Network, analyzed that the domestic TV industry pointed out that China’s television industry must not allow TV theory to be a pure display device. Once it becomes a pure display device, Chinese companies’ voice power and added value will no longer exist. China The television industry will not survive.

At present, there are certain policy thresholds for foreign brands in terms of content and related services. Chinese TV companies hope to accelerate integration with content and services and form differentiated advantages as quickly as possible. This is also a major challenge for domestic companies to develop cloud TVs and smarts. An important reason for television.

Summary: As a leader in the field of television, Japanese companies have strong technical accumulation and leading edge in audio and video technology, especially in the picture quality and sound quality of television. Korean companies have advantages in panel production and cost control, and China The advantages of the company are production cost control, local application innovation and content integration. The three have their own strengths! As Fresh Shell Liu manager said, the current home appliance companies are still based on their own advantages and interests, and strive for industrial interests and right to speak, the future will continue to move toward unification and integration.

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