In 2006, Shenzhen Building Materials Store began to enter the “painful periodâ€: the old brand selling taunting Jinli in the Tianbei building materials area “abandoned the reputation of the building materials industry that has been painstakingly managed for many years, and changed into a professional jewelry market; Jimei Hall in Nanshan Wangdi "Change into a clothing wholesale market; located in the CBD's Gangxia "Jia Leju" business; the "good and beautiful" located in the Xiangmihu luxury residential area quietly closed; Baoan "good luck" changed into home accessories...
In stark contrast to this, the new forces of “coming and raging†are constantly “rising upâ€: “Tai’anjuâ€, “MYHOMEâ€, “Bo Naiâ€, “Huajujuâ€, and local stores such as Le’anju and Century Center. In the various districts of Shenzhen, the city has opened a branch.
Temporary property stores have more hidden dangers
In many cities in Shenzhen and even the whole country, many home stores (especially building materials) are temporary property development. The relevant government departments rent the property in the planned empty time to the store investors (sign a certain number of contracts), and then simply decorate and package. Into the "home professional market tide, you can attract investment, business.
For the relevant departments, it is understandable to maximize the use of temporary “idle†planning land. However, because it is a temporary property leasing project, a truly powerful and influential brand store will invest cautiously. These factors increase the risk of investors and merchants. For profit-oriented businessmen, it is necessary to weigh the "brand building" and "short-term returns".
Professional specialty stores will become mainstream
Compared with international brand building materials supermarkets, many local stores in Shenzhen are not much different from the roadside stores of the year. They are still the profit model of rents through simple packaging and rental of properties. Since both merchants and end consumers are “Godâ€, it is doomed that “management†for merchants cannot be completed, and thus has a fatal weakness in a unified standard management model and chain expansion.
Of course, not all building materials stores have to be built into a supermarket model. The dual-brand operation mode of traditional building materials city not only emphasizes the store brand, but also pays attention to the brand of single building materials, which complements the international brand supermarket. The building materials city with capital, talents and management strength will become bigger and stronger, and form the brand siphon, in order to gain the double trust of consumers and settled merchants, and achieve a win-win situation for selling building materials brands and consumers.
In 2006, the Shenzhen home furnishing market also opened up a professional building materials store (MYé„„HOME, famous home-style building materials, and other small and medium-sized specialty stores such as professional lighting cities). Their characteristics are exactly what is needed in the market. Fill in the "blank".
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