The troublesome and colorful multi-color spray of nature's ghosts and gods has created a colorful world. Road lamps are the main lamps for urban road lighting. The appearance color should be a comprehensive reflection of the city image, the block image and the city's humanistic spirit. Unfortunately, There are many lighting factories that use more than two colors in the appearance of road lamps, and they are fancy, red and green! The secondary spray or painting not only increases the production cost, but also is not conducive to mass production, and many paints are lost after one year, which affects the landscape effect. The appearance colors of European outdoor lamps are mostly industrial colors such as white, silver gray, pale gold, sea blue and other cheerful colors, and are coordinated with the main color of the block building, and rarely use black and other dignified colors. The overall color of the luminaire or the upper and lower covers can be used to create a variety of dream combinations with different colors. It looks beautiful and harmonious. Can we learn from the successful experience in Europe? In the design of the luminaire, the color matching design is not lacking in the design content. The sleek and sleek lighting design will also create extraordinary marketing performance through the clever color combination design, just like the appearance of the girl after professional image design and packaging. It will also shine like a star, and it will look like a fairy! Only do the lighting design, do not do the light pole shape design, so the good horse should be equipped with a good saddle! Any road lamp from a foreigner has a unique matching pole shape for the market, and no repeated poles have been seen. Look at the domestic lamp holder with a light pole is basically a thousand cases, all in one! When we do landscape lighting design, it is difficult to choose the right lamp pole shape. This is what many bosses think is just a design company to make a lamp head shape. It is reluctant to spend money to continue to design the lamp pole. I believe that just open a new lamp head. Can you fight the world? ! In recent years, many lighting factories have developed new lighting products, and some of them are really good-looking, but unfortunately, the design of the light poles is seriously lagging behind, and it is difficult to see the products with powerful products. Some lamps are equipped with a light pole that is very complicated in design, high in manufacturing cost, and multi-color spray is very fancy! It is completely indistinguishable from the different needs of landscape lighting and urban functional lighting for road lighting! The luminaire design that does not understand the lighting market demand and manufacturing process will never have a real market return. It can only be the sorrow of the boss's employment policy. The design of the lamps and the light poles is originally a pair of 鸳鸯, impossible to separate! If you have new lights to develop, be sure to make the design start and end, maybe not too late! The heroes who design must try to make the boss have the patience to wait: one day they will wait for the money at home! Because the next time the boss will believe you! The original counterfeit foreigner’s friends often ask me very strangely: “You Chinese people really only fake, don’t the lighting design be innovative at all?? You see that the street lights on the street are exactly the same as our products. Even the color matching will not change?", I am often speechless and shameful! Yes, in the era of planned shortage of goods, our counterfeit foreign products have a fine tradition! This has helped us solve the urgent needs of many products, but now it is different. Now it is a market economy with excess commodity. The products of international brands are coming in. Can you still have a way out of counterfeiting? Many of our bosses are keen to blindly follow the trend, you look at the streets full of selling fish lights, selling bird lights! In June of this year, a lighting brand in Zhejiang was faked in Jiangsu, and all of the accounts of more than 20 factories were sealed. The boss of the lighting factory was flustered and afraid to hit himself! But I am also surprised: It seems that I have not seen foreign brands playing fake games in China! Does this also fuel our timidity? But it is my own people who beat themselves and do not play well! Either only engage in price wars and kill each other! Few bosses really care about the intrinsic quality of the luminaires. On the basis of learning to absorb the fascinating foreigners, you can use a little brain to make a little innovation! The good news is that a small number of bosses feel that they must have their own intellectual property rights in order to finally have a way out! The original innovation is not very mysterious! To change this situation, the lighting design is only the first step in the development of new lighting products! The bigger the size, the better the sales. Many bosses often want to develop new products. They don’t know: Many foreign brands have entered the Chinese market. The Chinese lighting market has become globalized. The original cost advantage of Chinese outdoor lighting has ceased to exist. Our living space has become smaller and smaller, no longer awake and catch up, how can we have the market for Chinese lamps? The owners of many lighting companies still insist that the size of road lamps is as large as possible, and even keen on what Guinness record! Do not delve into the intrinsic quality of the lamps and the light distribution of the lamps, resulting in huge waste of investment and materials. The investment risk is very high. Selling lamps is like selling materials! When the lamps can't be sold, come back to study the market, and see the products of foreigners always walk in front of us! Whether the size of the lamp is large or small, the key is to look at your target market. Who is your lamp sold to? In addition, the use of lighting, road lighting, landscape lighting is very different! If your lighting needs to be exported, you must think about the foreigner's requirements when developing new lighting products. For example, what is the difference between their aesthetic appeal, cost requirements and usage habits? Where is the competitiveness of our lighting products? The lamps of many famous European brands are not large in size, but they can be equipped with 400W light source. The internal design is compact and the reflector is much more efficient than ours. The same domestic lamps can only be equipped with 150W light source. We often Feel unbelievable! To reduce the cost of the luminaire, first reduce the size of the luminaire! If the bosses still ignore the trends and achievements in the development of lighting and lighting technology in Europe, they will undoubtedly run counter to the market demand and be arrogant, and will eventually be eliminated by the market! The work is not exquisite, due to small loss, the overall quality of the product can not be on the table. The biggest difference between Chinese lamps and foreign lamps is that our products are not exquisite workmanship. Because of the small loss, many small places are very rough, resulting in the overall quality of the products. Can't get on the countertop, it has always been like a beach! In fact, the cost has not decreased much! Since the same one has molds, the price of die-casting parts is almost the same. It can only reduce the cost in such things as reflectors, electrical boards, translucent covers, buckles, sealing rings, support rods, etc., and there is no brand personality between enterprises. The distinction is made, the product is seriously homogenized, and finally the price war can only be played! China's current outdoor lighting industry is still very industrialized. Most companies still use hand-workshop-style production and lack effective internal quality management. The quality of the produced lighting products can be imagined! This has a great relationship with the development of Chinese lighting companies. During the development of these ten years, enterprises have experienced the transformation from state-owned and collective enterprises to private enterprises. Our enterprises have become accustomed to copying in a step-by-step manner. Foreign lamps have never thought of developing their own lamps. The industry has a small capacity. The sales of individual products are very limited. The products are basically sold through engineering direct sales. There is no concept of channel marketing. The outdoor lighting industry seems to be A corner forgotten in modern industrial design disciplines! But the application of industrial design to cars and mobile phones has been encouraging! The product sample is not creative, the product quality is very poor. One of the signs of product homogenization in the lighting industry is that the sample of the enterprise product is almost exactly the same. The so-called sample of the world is a big copy! Many bosses take pictures and pictures directly by others to save time, and do a sample of their own products, which is called "China ** Lighting Encyclopedia"! The product sample is not a little creative. After a lot of home scans, the product image is getting worse and worse. It is no wonder that foreigners think that the quality of Chinese lighting products is very poor! In recent years, foreign brands have rarely produced samples on the lighting exhibitions. Even if the pictures of the sample products are very small, even put a 3D rendering to let you copy it! In fact, many bosses have never thought about it: Is their product sample useful to customers? Where is your product selling point? Are the data that customers need most? How do we first attract customers' eyeballs through product samples? Others such as corporate or brand image don't even have to talk about it! Many of the company's product samples were not thrown into the garbage bin by the customer when they were taken out of the exhibition hall. The design saw a product sample of tens of yuan, and the customer's desire to turn over was not thrown away like garbage. ! What is the taste in my heart? Because it is enough for the customer to take one of them! To blame can only blame yourself! ! Nowadays, there are more and more media in the lighting industry, and there are many media that can't move books. The books that designers really want to learn from are hard to see!
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Curve Display,Kurve LED-Display,Curved LED Display,Outdoor Curve LED Display
Fixed LED Display Co., Ltd. , http://www.chaledlights.com