New regulations for radio and television to kill OTT Internet TV as dead?

The indecisive Ministry of Industry and Information Technology has repeatedly urged the three major operators to reduce their network tariffs. As a result, the price adjustment is not to bypass the bandwidth below 20M, that is, to put a 1G discount package in the early morning, forcing users to take pictures of the pain. As a result, its good friend, SARFT, angered and pulled his sword to help each other. On the 8th, four suspected Internet TV new regulations were exposed on the Internet, and models released after the beginning of 2015 were not allowed to support USB installation of APKs, the built-in browser and aggregation apps were forbidden, and the remote control function of mobile phones was disabled. Projection playback is also limited.

However, er, it's not quite right. How can we reduce costs and reduce expenditures to block traffic flow entrances? Isn't this income-generating expenditure becoming wartime communism? To reduce the number of broadcast platforms that Internet TV can access, and only open it to seven broadcasting and television broadcasting platforms such as the Central Internet TV, Hua Digital Media, and Hunan Broadcasting and Television. Even the USB-linked network functions are all forbidden for broadcasting and television. Millet, LeTV, iQIYI, IT buddies who are ambitious in the video ecosystem, have no children with that... It turns out that with internetization and flattening, resources can be monopolized, and monopolies can mean high prices. Profit and discourse.


Who is China TV's opponent?

Who is the guy who has given the Chinese TV a healthy development? Judging from the point of view of function, it is an Internet TV. From the perspective of content competition, it is a video website. From the point of view of the supply and demand market, it is the Chinese audience. We blame us too much for broadcasting and television.

You see, the classic of “Tian Ji’s horse racing” is universal in all resource battles. There is no short board to make a short board. Recall that we used intelligence ABC to collect information on Google. Now all the problems have become "Baidu." WeChat's expression includes LINE's amusement, but I'm sorry that you can only use INS to brush the picture. We need nationals who have been domesticated, and of course there are tuned users.

The same applies to the Internetization of television. It is not unfair and unfair. The most direct way to eliminate homogenization is to eliminate competitors. At present, the service fee for digital TV set-top boxes has a price advantage compared with developed countries, but it has become a disadvantage compared to domestic video websites. Therefore, once a huge amount of Internet video resources and more application experiences are connected to Internet TV through TV boxes and APPs, ordinary toll stations and set-top boxes will lose their significance. “Internet+” will devour the user base and marketing channels of the traditional TV network from both the platform and content levels, and the latter is obviously not willing to be a mere seller of content. Not to mention that nowadays in the content field, the native products of many video websites are also daunting.

So Lei Jun spent $1 billion to ask Chen Yin to do TV content. Iqiyi Sohu spent a lot of money on self-produced dramas, not only on the PC and on the mobile side against the TV station. What's more, it is to provide competitive copyright content under the restrictions of radio and television, with the help of TV boxes that are still relatively independent. However, in view of the hard work of the competent authorities, they do not know how long this road can take.

The hardware becomes a sad straw

There are policies, there are countermeasures, some people joke that if this ban comes true, I will buy a large high-definition display box for Internet TV. Is it really so good to force users? What difference does Radio and Broadcasting have made in splitting the Internet and TV from the practice of broadcasting monopoly rights in CCTV monopoly events?

However, it is even more tragic that when TV stations were faced with the run of video websites, their attempts at content innovation were repeatedly hit by “limited entertainment orders” and “limited orders”. The big screen seems to have become the "welfare" that broadcasters have imposed on television stations. It is a comfort that does not benefit sustainable development.

Not relying on TV stations to change in the Internet situation, the radio and television that are unwilling to relax their power will only get farther and farther away from the user's tastes. They will even be slightly exacerbated by the television stations in terms of content production. Do you really want to make the monitor the only battlefield for television propaganda? I think of the electric screen in 1984. I believe it is not the truth behind it.



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