[Text|High-tech LED reporter Yue Mengdi] Mu Linsen is the sound of the drums.
From May to June, Foshan Lighting and Op Lighting have successively launched low-cost T8 lamps. Mulinsen, who started to enter the lighting field last year, will naturally not miss the "feast" of the "10-inch T8 tube". It is understood that the price of Mlinsen lighting T8LED tube has hit a minimum price of 8.8 yuan / branch, which is lower than the 9.98 yuan / branch of Foshan Lighting and 9.9 yuan / branch of Op Lighting.
The three companies used the T8 lamp as the tipping point, and the war was endless. On the 9th of June (the first day of the Guangya Exhibition), Mulinsen held the "Sen of War" in the division, and the sword pointed to low-cost competition.
At the teacher meeting, Zhou Linhong, deputy general manager of Mulinsen, introduced the development of Mulinsen lighting and analyzed the current situation of the lighting industry. He pointed out that the development momentum and innovative ideas of Mulinsen Lighting have been recognized by the industry. “Low prices are built on a low-cost basis, not at the expense of product quality. We only use raw materials that are extremely stable.â€
In 2012, I began to explore the wood-sensen lighting of finished lamps. In the past two years, I have made great strides, and 26,000 sales outlets have brought changes to the entire industry and consumption habits.
However, low-price competition is not the goal of Mulinsen. This time, the “Sen of War†was launched. Mulinsen hopes to shift the focus of the industry from price to new value and new creation.
“Insist on innovation to promote the sound development of the industry and the market.†Zhou Lihong said.
In fact, at the end of May, when Foshan Lighting, Op Lighting, and Mulinsen announced prices, the war had already begun. Lai Rongsheng, assistant to the chairman of Mulinsen, believes that 2015 is a year of real turning, because the entire social and economic environment has undergone tremendous changes, and has entered the era of "LED+" from "+LED".
The new era requires a new system. "The Battle of Mori" is actually a battle of transformation. "The front is a turning point. Mulinsen is actively turning to this turning point to lead this new direction." In Lai Rongsheng's view, the new era needs new thinking and new changes. New ideas, new values, new rules and new normals. The T8 tube is just the tipping point of this war, and Mulinsen will fight for the last mile of LED popularity.
The development of the LED industry has not been very mature until now. The lighting is particularly chaotic, and the competition of single product and single category should begin to compete with the comprehensive strength of the comprehensive category. Lai Rongsheng told the participants that the battle of Mori was the battle of self-evolution of Mulinsen. It was to break the unspoken rules of the industry, boost the channel power, and improve the quality and service of the industry. “Squeeze those who smoked soy sauce in the industry.â€
In Lai Rongsheng's view, the battle of the T8 lamp is only the first wave of battle. LED has entered the "Allied War". Only the enterprises with self-innovation awareness in the industry can unite to promote the re-creation and re-creation of new LED values. universal.
From May to June, Foshan Lighting and Op Lighting have successively launched low-cost T8 lamps. Mulinsen, who started to enter the lighting field last year, will naturally not miss the "feast" of the "10-inch T8 tube". It is understood that the price of Mlinsen lighting T8LED tube has hit a minimum price of 8.8 yuan / branch, which is lower than the 9.98 yuan / branch of Foshan Lighting and 9.9 yuan / branch of Op Lighting.
The three companies used the T8 lamp as the tipping point, and the war was endless. On the 9th of June (the first day of the Guangya Exhibition), Mulinsen held the "Sen of War" in the division, and the sword pointed to low-cost competition.
At the teacher meeting, Zhou Linhong, deputy general manager of Mulinsen, introduced the development of Mulinsen lighting and analyzed the current situation of the lighting industry. He pointed out that the development momentum and innovative ideas of Mulinsen Lighting have been recognized by the industry. “Low prices are built on a low-cost basis, not at the expense of product quality. We only use raw materials that are extremely stable.â€
In 2012, I began to explore the wood-sensen lighting of finished lamps. In the past two years, I have made great strides, and 26,000 sales outlets have brought changes to the entire industry and consumption habits.
However, low-price competition is not the goal of Mulinsen. This time, the “Sen of War†was launched. Mulinsen hopes to shift the focus of the industry from price to new value and new creation.
“Insist on innovation to promote the sound development of the industry and the market.†Zhou Lihong said.
In fact, at the end of May, when Foshan Lighting, Op Lighting, and Mulinsen announced prices, the war had already begun. Lai Rongsheng, assistant to the chairman of Mulinsen, believes that 2015 is a year of real turning, because the entire social and economic environment has undergone tremendous changes, and has entered the era of "LED+" from "+LED".
The new era requires a new system. "The Battle of Mori" is actually a battle of transformation. "The front is a turning point. Mulinsen is actively turning to this turning point to lead this new direction." In Lai Rongsheng's view, the new era needs new thinking and new changes. New ideas, new values, new rules and new normals. The T8 tube is just the tipping point of this war, and Mulinsen will fight for the last mile of LED popularity.
The development of the LED industry has not been very mature until now. The lighting is particularly chaotic, and the competition of single product and single category should begin to compete with the comprehensive strength of the comprehensive category. Lai Rongsheng told the participants that the battle of Mori was the battle of self-evolution of Mulinsen. It was to break the unspoken rules of the industry, boost the channel power, and improve the quality and service of the industry. “Squeeze those who smoked soy sauce in the industry.â€
In Lai Rongsheng's view, the battle of the T8 lamp is only the first wave of battle. LED has entered the "Allied War". Only the enterprises with self-innovation awareness in the industry can unite to promote the re-creation and re-creation of new LED values. universal.
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