ARM processor strong offensive NB x86 camp injury how

The latest report released by the market research institute IHS iSuppli recently predicted that by 2015, one quarter of the world's notebook computers (NB) will use ARM core processors, allowing Intel's (X86) architecture to be the first in the PC processor market. Degree encountered real competitors.

The ARM core processor is expected to achieve strong growth momentum with Microsoft's decision to support ARM platform devices in the next generation of Windows operating systems; Microsoft finally announced the above decision in January this year, theoretically eliminating the need for more ARM chips. Obstacles to the PC. According to IHS iSuppli, the ARM platform system will account for 22.9% of the total laptop shipments in 2015, reaching 74 million units, which was 3% and 7.6 million units in 2012.

"Since IBM first introduced the first generation of PCs with Intel 8088 processors in 1981, the x86 architecture dominated the PC market;" said Matthew Wilkins, principal analyst at IHS iSuppli Computing Platform: "Next, billions of Intel PCs will be used. The PCs of x86 processors supplied by home rivals (mainly AMD) were born one after another, but as Windows 8 will begin to support ARM processors that are already popular in the field of mobile phones and tablet devices, the time when x86 is king has come to an end. ."

The growth of the ARM platform and x86 platform in the NB market IHS iSuppli pointed out that the most promising application market for the ARM platform is the so-called “economy type” where the price is less than US$700 and the price/performance ratio is optimized for consumers’ demands. The "NB" product; this type of economic NB, which includes netbooks, was originally made using AMD's E-series processors or Intel's Celeron M and Atom processors.

"The ARM platform is well-suited for the economical NB. The performance of such products is not a key indicator for buyers;" Wilkins further explained: "Economic NB buyers are looking for a basic system that balances affordability and reasonable efficiency. ARM processors can provide acceptable performance at a very low cost with excellent power savings."

IHS iSuppli pointed out that various ARM platform products will bring growth opportunities to the NB market, and also bring business opportunities to many ARM core processor supply markets, such as Nvidia, Qualcomm and Texas Instruments. However, the agency also said that Intel and AMD are not likely to be eyeing the NB market territory.

For example, Intel's newly-developed three-gate 3D transistor technology claims to significantly reduce the power consumption of processor chips under the premise of not discounting performance; this technology may create new obstacles for the ARM platform to take away more NB market territory. There are also opportunities for Intel to open up the mobile and tablet device application market for the x86 platform. AMD is also trying to reduce its x86 product power consumption.

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