Apple takes up 50.8% of the domestic tablet market

IResearch recently released a domestic research report on the tablet PC market that shows that the Apple Tablet PC iPad series occupies the dominance of the Chinese tablet PC market, with a market share of 50.8%. However, 40.6% of potential domestic Internet tablet PC users have expressed concerns about domestic brands. According to research data, Apple Tablet PC occupies the dominant position in the Chinese Tablet PC market, with a market share of 50.8%; followed by Lenovo (microblogging) and Samsung (Weibo), with market share of 13.8% and 9.8%, respectively.

IResearch believes that Apple’s tablet PCs quickly occupy the market with its first-mover advantage, but as the entire industry chain is activated, more and more terminal manufacturers are investing in the R&D, production and sales of tablet PCs, and the competition will become more competitive. More fierce, Apple's share of market share will be seized, eventually forming a more balanced competitive landscape.

From the current point of view, the tablet PC market Apple iPad's brand influence far exceeds other brands, considering that 80.3% of potential users who buy tablet PCs are more concerned about the Apple iPad, and expressed that the most concerned potential users accounted for 64.8%; At the same time, however, domestic users have also begun to place hopes on local tablet PCs. There are 40.6% of potential Internet users tablet PC users concerned about Lenovo LePad, and the most concerned users account for 11.3%.

China's potential Internet users Tablet PC brand users concerned about the distribution of the brand in 2011 (picture from iResearch)

IResearch believes that although Apple’s Tablet PC currently dominates the market, domestic excellent local manufacturers rely on unique local advantages, existing brand influence, customer base, channel networks, and operators and application service providers. Establishing a good and stable relationship may have the advantage of later development and attract more consumers.