Air purifier is popular at the time

With the declining air quality, air pollution has become an invisible killer that affects human health. According to department statistics, 68% of human diseases are related to air pollution, and the World Health Organization ranks indoor air pollution as the top 18 carcinogens. Nowadays, more and more consumers hope to improve air quality by purifying products. The air purifiers with excellent performance can effectively adsorb suspended particles in the air and remove harmful substances in the air, especially various bacteria and viruses. Has attracted wide attention since its inception.

Thanks to the changes in technology and market demand, the mainstream air purifier products have also added functions such as removing formaldehyde and removing inhalable particles on the basis of the original smoke removal, dust removal, and odor removal. At present, among the brands of air purifiers on the market, the Japanese and Korean brands are mainly brands such as Panasonic, Samsung, LG, Sharp, and Daikin, among which 3M Fairchild, Honeywell, HealthWay, Coworth, and European and American brands. Blueair, IQAir and Austin are also seen in the domestic market. Domestic brands such as Midea, Yadu, Yuanda, Fengqi, and Emmett have all captured the timing of this market early.

However, air purifiers are still in the popular stage in China and are far from market saturation. It is understood that the annual sales of global air purifiers are maintained at 10 million units, and the household penetration rate is only 0.1%. This figure is 17% in Japan and the United States is 27%. In fact, not our consumers do not pay attention to indoor air pollution, but in addition to domestic brands in the previous two years, most of the sales channels of foreign brands are limited to high-end shopping malls and boutique department stores, resulting in many consumers mistakenly thinking that air purifier products are very simple.

To this end, at the 2013 China Household Appliances Expo-Shanghai 2013 (hereinafter referred to as “Shanghai Household Appliances Expo”), the exhibition organizers have increased the The development of air purifiers.

According to the person in charge of the Shanghai Household Appliances Show, next year's show, LG, Samsung, Midea, Yadu, Meichen and other brands will bring their air purifier products to the exhibition to showcase the latest products and cutting-edge technologies in the field of air purifiers. Broad, Sharp, Daikin and other leading brands in this field form a mass effect, so that more and more consumers understand and understand this product, and are familiar with companies in this field.

A person in charge of the domestic exhibitors frankly stated: “The air purifier, as a member of the living appliance, has received a lot of attention in the past year or more and has become a leading indicator in the home appliance industry in China. It can be used together with leading international brands and products at the Shanghai Consumer Electronics Show. The exhibition will be a good opportunity for learning, communication and display."