At the moment of diluting profits, low-price competition, and homogenization of products, LED enterprises have taken a differentiated development path, combined with the advantages of company resources and product technology, and the Nuggets market segment has become the core competitiveness of LED enterprises and breaks through the competition in the Red Sea. One of the ways to win more room for development.
So, where are the mainstream market opportunities for LED displays in 2016?
Outdoor media market
With its unique advantages, LED display has gradually replaced traditional billboards, three sides, light boxes, etc., and has become a new force in the advertising media industry. In recent years, with the stricter approval of the position of advertising screens, the first-line market is controlling the total amount, and the market space of second- and third-tier cities is large, but the market size and quality appeal are lowered, the price is viciously competitive, the profit rate is declining, and the capital chain is becoming increasingly tense. The phased payment, operating revenue share, etc. are becoming more and more serious.
LED display companies want to maintain their inherent advantages in the outdoor media market, and further development, not only must have unique innovations, but also to strengthen product standardization to meet the needs of universal applications, or close to the customer needs of the market segment, to create Differentiate competitive advantage. The main application fields of advertising media LED display are all building buildings, landmark buildings, bustling streets, station airports, shopping malls, shopping malls, square parks and communities.
Small pitch market
Compared with the traditional LED display, the small-pitch display has higher requirements on technology, capital, research and production capabilities, and marketing mode, and the threshold is higher. At present, enterprises involved in small-pitch business are mostly large enterprises with strong comprehensive strength, especially listed companies. The hot spot market for small-pitch LED displays includes TV studios, energy/traffic dispatch centers, public safety monitoring centers, conference rooms, and military command centers.
Rental market
The most widely used is the background LED screen of the stage, party, etc. It can broadcast live and wonderful playback on the spot, breaking the restrictions of the seat, allowing the audience far from the stage to clearly see the performance on the stage, creating a magnificent atmosphere. The highly inviting atmosphere, combined with high-quality sound effects, gives a perfect audio-visual feast. Main venues for all evening concerts, event venues, theater theaters, TV stations, high-end entertainment venues, etc.
Indoor display market
With the rapid penetration of Internet elements in the retail industry, the information needs of users in the retail industry are rapidly increasing. More and more people are using LED displays to realize store merchandise and brand display, consumer interactive experience and big data analysis. . At present, the first-tier cities in this market are basically saturated, and there are certain markets in second- and third-tier cities, and price competition is fierce. LED indoor hall information shows that the fixed screen main application site is all retail brand stores, Shangchao, large media companies, cinemas, etc.
Creative display market
Nowadays, basically every city has museums, science museums and other places, and has a close connection with high-tech LED display. For example, the globe of the Science and Technology Museum often uses a spherical LED display screen, which not only can dynamically display the earth's topography, but also demonstrate the evolution history of the earth. It can not only play a good educational role, but also play a decorative effect. A perfect piece of art. At present, LED creative screen application field all museum LED spherical screen, Science Museum LED spiral and LED Rubik's Cube, Children's Palace LED creative screen, Aerospace LED drum screen, as well as art museums, art galleries, experience halls and other places.
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