Samsung executives: Serif TV is the TV industry's iPhone



Samsung hopes to create its own "iPhone moment" through the new fashion television Serif TV. An executive of the Samsung TV business, who asked not to be named, said: “Serif TV is the iPhone of the TV industry. We spent a long time developing the Serif TV. It is as attractive as the iPhone. This product will strengthen our Brand."

In recent years, Samsung has repeatedly launched high-end products. Serif TV is one of the best. Serif TV was designed by the well-known French designer Brulac brothers (Ronan Bouroullec and Erwan Bouroullec). The goal of this TV is not only to become a functional TV, but also to become furniture.

The TV's design is similar to serif font "I", divided into white, red and blue colors, including ultra-high-definition 40-inch, full-HD 32-inch, conventional high-definition 24-inch three versions. The two products with larger screens have feet and can stand on their own. Designers attach great importance to the back of the TV. The TV interface and connectors are covered with fabric panels.


Samsung launched its product in Colette, a fashion concept store in Paris last September. Chanel's chief designer, Karl Lagerfeld, bought two at a time. At the end of last month, television began to be sold in South Korean luxury furniture and design shops. The TVs sold were only 32-inch and 40-inch. The prices were 1.39 million won ($1200) and 1.99 million won (1700 dollars) respectively.

Chinese competitors have launched high-quality, low-priced products. Samsung and other technology giants are under great pressure. Serif TV is designed to capture the high-end market. In order to restore profits, large companies pay more attention to the high-priced home appliance market, and its growth rate is 2 times that of mass products. Not long ago, LG also launched the luxury appliance brand LG Signature.

Samsung Serif TV Products

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