Nearly the end of August, the 11th promotion season is approaching, and it is the season for new products to be listed. So, what are the new color TV products that have been marketed this year? By reading this article, you can understand the basic situation of the new color TV in the past 7 months.
The number of new products decreased year-on-year
According to the retail monitoring in the Yikang Era, in the first 7 months of 2017, the TV market saw 600 new products. The number of new products decreased by 86 compared to the same period of last year. The contribution rate of new products of most brands to sales decreased accordingly. The color TV market is sluggish this year, and brand manufacturers are more cautious when launching new products. Especially in March and April, the number of new products dropped sharply compared with the same period. However, April is still the month when a large number of new products are listed in the market. During the month, a total of 153 new color TV sets were monitored for sales. From the product type point of view, the number of new products for laser TVs and OLED TVs was basically the same as that of the same period of last year, and the new types of reduction were concentrated on LCD TVs.
Increase in the number of large-size new products
Although the overall number of new products is decreasing, the number of large-size new products is increasing, and the number of hot-size 55-inch new products has increased by 22 compared with the same period of last year. The 65-inch increase of eight, just past the 818 weeks (34 weeks), online 65-inch retail sales accounted for 4.9%, 65 inches under the line accounted for 8.5%. The 75-inch increase of nine, Samsung, Hisense, TCL have added 75-inch new products this year. With the addition of new brands, this year's large-scale competition has become more intense.
New product name is more concise
The color TV model has a long name in the past and consists of a series of digits and letters, mostly named after a ten-digit name. This year's listing of new products is more concise. Four-digit or five-digit new product naming can be seen everywhere. Concise nomenclature is convenient for consumers to remember. It is easier to spread than a complicated name, and it is clearer when delivering information to the terminal during product iteration. For example, P3 is an iteration of P2. The simple name is no longer the exclusive label of Internet brands, traditional brands have adopted simple product naming. For example, Skyworth's G series, E series, TCL's X series, C series, P series.
There is no lack of high-end products in best-selling products
By sorting out the performance of the listed new products market in the first 7 months, we found that the models with the cumulative sales volume under the line accounted for 5 of the top 10 are 55 inches (including 1 surface product), 1 is 60 inches, and there are 3 products. The average price in July was above 6,000 yuan. The popularity of high-end new products illustrates the consumer recognition of high-end color TV products under the general trend of consumer upgrades. The following figure is the details of the new best-selling model for your readers to refer to.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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