In the country's largest lighting city, the city of Zou District, Changzhou City, Jiangsu Province, is active in a group of wise Wenzhou businessmen, in addition to the well-known Hualong Lighting General Manager Mr. Wu Yunhua. Recently, another black horse was killed. The general manager of the young dealer Jin Di Lighting is an outstanding representative in the middle.
First involved in the business sea, the founder of the Golden Emperor
Although Wu Shengle, the Emperor Jindi’s lighting, was involved in the commercial sea, he was very talented. He was 1800 square meters, and the three-storey Jindi lighting store was a young teenager who was in the lighting industry. Wu Shengle was watching. Accumulate and advance in accumulation. In an interview with reporters, Wu Shengle expressed with confidence that although he had just entered the business, he would definitely make the lighting business better and better through his later study and unremitting efforts. At the same time, the reporter in the line of "Business" in Wu Shengle's business card, also found the best interpretation of his confidence and determination: good people, good lights, good business.
Good people: choosing the right partner is very important
Wu Shengle said that to do business, pay attention to reputation; to cooperate with people, pay attention to integrity. Therefore, as a dealer, the first thing I value is to choose the right partner, choose the brand manufacturer, and choose the quality products for the market demand.
At the beginning of Jindi Lighting, Wu Shengle searched for the investment information of various media every day, to understand the product styles and brand channels of each brand merchant, and finally to focus on the brand-conscious businesses. Wu Shengle said: “The selection of the cooperative brand is very important, including the product's popularity, performance, service, channel construction, etc. And the establishment of this trust process takes a long time to run; and the market every day In the event of change, therefore, communication can not be relaxed at all times."
At the same time, in order to make the emerging Jindi lighting a brand of lighting stores, Wu Shengle actively implemented computer network management in the construction of Jindi lighting hardware and software, in less than a year, “Sit-up†quickly changed to “marketingâ€; in order to make close contact with customers, Wu Shengle also visited operators in Shanghai, Zhejiang, Anhui, Jiangsu, Guangdong and other places. In team building, Wu Shengle regards every staff member in the group as the most valuable asset in Jindi Lighting. And especially emphasize the pre-sale, sale, after-sales service, lifelong adherence to customers is God's principle. At the same time, he is constantly improving himself. Every day, he pays attention to the successful experience of successful people in lighting, and turns knowledge into his own business model, so that new and old customers can get more benefits while cooperating. It can be seen that Wu Shengle, who is on the business road, is 26 years old despite his youth, but he is full of mature style in his business.
Good light: lighting products must have charm and value
In addition to paying attention to the management, Wu Shengle also pays close attention to the quality problems and market value of the lighting products themselves. “What are the factors that can impress your sales for a product?†In response to the reporter’s question, Wu Shengle gave his three views, one is the appearance of the product and the acceptance of the market, and the second is the best advantage. Third, the product has a cost-effective advantage. In summary, the product must have charm and value advantages.
At the same time, Wu Shengle talked about the establishment of Jindi Lighting in Changzhou Zouqu District, which also showed his recognition of the development prospects of Changzhou lighting market; of course, the new Lantern City's preferential policies and convenient traffic conditions are also a condition that attracts his entrepreneurial heart. Therefore, after careful consideration, the passionate Wu Shengle resolutely renovated the 1800 square meters of pavement, began to professionally operate red sun crystal lamp, Ou Lei acrylic lamp, Carnell ceiling lamp, Hong Kong port leather sheepskin lamp, Zhaohui low pressure plate Lights, Meigao glass lamps, Shinuor chandeliers and other products are mainly based on wholesale. Wu Shengle said that the brand he manages has the advantage of high quality and medium price. He hopes that the prospective business operators will come to order, and at the same time adhere to the strategic principle of “shopping small and fine, shop is big and completeâ€, so that customers can reduce the hardship of purchasing. It is understood that Jindi Lighting's current profitability is better.
Good business: consider the issue from the perspective of merchants and consumers
After a period of exploration and hard work, Wu Shengle deeply realized: In addition to the quality of the products and the complete sales service, the most important thing is to grasp the lighting trend and guide the lighting consumption.
To this end, he went to the ancient town of Dengdu every month to learn and experience, and discuss and study the design and future direction of lighting products with the manufacturers there, and timely reflect to them the market information and consumer needs, communicate with each other, Seek common development. With the continuous development of the lighting industry, new opportunities and new challenges emerged. Wu Shengle has touched many manufacturers with his personal charm and good social skills, and has established good cooperative relations with many manufacturers. Since then, he has started to shuttle between manufacturers and consumers. The life between "two points and one line". In this way, a section of lighting is displayed in the Jindi store in the New Light City of Zou District, appearing on the market through Jindi Lighting.
Wu Shengle said modestly that the development of Jindi Lighting in the past year is inseparable from the manufacturers, merchants and friends in various fields who support him. It is believed that in the near future, the 1800-square-meter Jindi Lighting will be led by young and new leaders to work together. With its good reputation and after-sales service, it will become a new star in the dealer industry.
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