The Three Cores of Development of Lighting Enterprises in 2014

In 2014, the Chinese building materials industry ushered in new opportunities for development under the control of state policies, and also provided a good development environment for China's LED lighting industry. How to grasp opportunities and face challenges has become the main direction for LED lighting companies to explore in 2014.

Brand is the core of the company

Regardless of the differences in layout between companies in 2014, there will definitely be one thing in common among successful companies – that is, brand building.

LED lighting industry is among the modern building materials industry. It belongs to the relatively late sunrise industry and has not yet formed a solid brand pattern and market share. But no matter what stage the LED lighting industry is in, eventually it will gradually mature and enter the final stage of market division by brand. From the perspective of the development trend of the LED lighting industry in 2013, the prototype of the brand pattern of the LED lighting industry has begun to emerge, and in 2014, it is a key year for LED lighting companies to build brand image.

An influential brand, whether it is attracting talents, attracting investment, or expanding channels, will have a tremendous boost to the company. For LED lighting companies seeking long-term development, as long as they stand above the brand, they must be able to achieve a multiplier effect in other areas.

Technology is the core of competition

If brand is a framework for enterprise development, then technology is the cornerstone of a company. Although China's LED lighting companies have formed an extremely large industrial scale, among them, LED lighting companies with real technical research and development capabilities are few. If we say that the biggest obstacle to the development of China's LED lighting industry is the lack of capacity in the LED lighting industry.

"How much, how much to sell" is a major feature of the LED lighting industry in China's building material home industry. LED lighting, especially pure solid wood LED lighting, has complex production technology and processes, which has hindered the scale of LED lighting companies. The key to development.

In the current stage of the LED lighting industry, whoever takes the lead in making breakthroughs in production technology and equipment, whoever can seize a very broad blank market and seize opportunities in advance, it is highly possible for LED lighting companies to make progress. Leading strong advantages eventually lead the industry and become a representative brand in the LED lighting industry.

Talent is a valuable asset

"The 21st century is a century of talents" - this phrase also applies to the LED lighting industry. The management talents determine the development layout of the company, the technical talents determine the R&D strength of the company, and the production talents determine the pros and cons of the company's products.... For LED lighting companies that are developing at a high speed, the most valuable is not sales, not performance, but talent.

Jiuzheng Building Materials Network understands that there may be many inducing factors in the development of a company, but it cannot be supported or promoted by a group of talented people. Nowadays, the talent competition among the LED lighting industry has not yet reached a fierce level. This is an excellent opportunity for enterprises that are interested in long-term development. Taking the first step in the reserve of talents and taking the lead in utilizing human resources will inevitably play a crucial role in the company’s breaking development in 2014.