When the lighting is strong and fighting in the warring countries, another strong teacher---the monarch lighting has joined the ranks. Formerly known as an export-oriented lighting company that has been operating in the European and American markets for seven years, Monarch has been aiming at domestic sales, grinding and punching, and preparing for the show.
"Respect", respect and honor; "Jiao", the status symbol of noble and noble people.
This brand is defined as a product with a graceful, elegant and exquisite product that perfectly reflects the noble taste and honor of a successful person. It is not limited to stereotypes, but is a pioneering extract that creates a unique culture of honor. To give the spirituality of product culture, aim at the high-cultural, high-grade, high-income “three highs†people who are pursuing noble living tastes, paying attention to the quality of life and paying attention to the living atmosphere in large and medium-sized cities in China, and propose “prestige and luxury. The brand slogan of “All Come†gives the products of the Guardian products into the psychology of the customers, meets the individual needs of the customers, and tries to make the products of the stellar products win the satisfaction of the customers in the market and eventually occupy the market.
In the sales center of the Monarch Lighting, the reporter saw the emblem of the concept of the Monarch. The overall shape of the logo is ingeniously evolved from the structure of the chandelier and the structure of the drill. The overall simplicity and elegance are stable and noble, giving people a shocking visual impact and an unforgettable effect. The logo of the Monarch is reminiscent of the elegance and the embellishment of the lily, which is in line with the positioning of European classical products and the glory of the Monarch brand. The color of the Monarch logo is mainly violet, and the elegant and noble color temperament reflects the elegant taste of the Monarch product.
According to the introduction of the Monarch Lighting, the Monarch sales are not only products, but also a way of life. The R&D design of Monarch products has broken the product category and sublimated into the category of psychological consciousness. Monarch products contain means to meet the specific psychological needs of consumers, including the original functional requirements of the product, quality assurance, full service and super value added (mental satisfaction).
Although the product has not yet been listed in China, Monarch has 25 patents and plans to reach 40 patents by the end of this year. Mr. Tang said that the Monarch products are rich in European culture and connotation. Although the company will switch to domestic sales in the future, the product quality and product inspection standards will not change, and will be executed simultaneously according to the same quality standards sold to Europe and the United States.
The battle for comprehensive competition is ready to go
With the vigorous development of China's real estate industry, people's requirements for "home" are getting higher and higher, and at the same time, the demand for lighting, one of the most important components of the home, is growing. In addition, with the acceleration of the internationalization process after China's accession to the WTO, China's lighting industry has also entered a period of development from the growth stage. Domestic lighting companies will also compete from product and price competition to a brand, network, service and Competition for talents, management, and the scale of the company's comprehensive advantages. And the Monarch, already has enough strength and confidence to lay the battle.
After a long period of precipitation and more than one year of investigation in the domestic market, Tang always smiled and said to reporters: "It is time for the monarch to erupt.
Consumption characteristics clearly bring more development space for European lamps
In the lighting consumer market, the distinction between high, medium and low-end consumer groups is becoming more and more obvious. The middle and high-end consumer groups pay more attention to the brand, style and service of the product, that is, pursue the added value of the product. Among them, in terms of product style, this consumer group mainly focuses on whether the product reflects the distinctive personalized theme color in the design combination of materials, colors and styles, and the display of the store, and this personalized style of products and the buyer's home environment Whether the style is consistent is a microcosm or performance of the buyer's own lifestyle characteristics. The middle and low-end consumer groups pay more attention to the price and quality of the products, that is, whether the materials and processes are in line with the value of the products. This provides a huge sales space for the sales of Monarch.
1 2 Next Page
Led Handle Lamps,Ambient Light Lamp Led,Led Decorative Lamp,Number Plate Light
Haiyu Automotive Lamp Co., Ltd. , http://www.nbautomotivelamp.com