Recently, South Korea's Samsung Electronics announced its new products and services aimed at capturing the Chinese market at the "2011 Samsung China Forum" held in Shanghai (April 6-8, 2011). This time, a total lineup of full-HD 3D TVs, smartphones, tablet terminals, home theater products, Blu-ray disc players, camcorders and digital cameras, and IT products such as notebooks, monitors and printers were displayed. 
Li Xiangzhe (specialist) of Samsung Image Display Business Unit, who attended the forum, stressed the importance of the Chinese market. "The Chinese TV market will achieve a high growth rate of nearly 20% in 2011 and is an important market that is expected to become the largest market in the world."
Utilize "smart TV" and "active 3D" to capture the Chinese market
Samsung released the LED backlights LCD TV "D8000, D7000 series" and plasma TV "8000 series" which were launched in Korea in February 2011.
In 3D, “the active mode will be used to provide full HD 3D images that are most suitable for Chinese customers†(Samsung).
Samsung said that the company's advantage in capturing the Chinese market is that the company has various technologies such as panel, engine (image processing) and high-speed driving LED backlights. Samsung plans to take advantage of these advantages to achieve high-definition 3D and wide viewing angles in full HD, as well as to suppress crosstalk and flicker, providing 3D TVs that are not easily fatigued by the eyes, thus distinguishing them from other companies' products.
Samsung LED plans to increase lighting application revenue to 25% in 2011
For lighting, observe the Samsung LED development plan in 2011, although TV backlight will still be the main application, but it plans to increase the proportion of LED lighting application revenue to about 25% of LED lighting applications, mainly due to Samsung LED in TV backlight as the main application Under the influence of the increase in global LED TV stocks in the second half of 2010, its revenue has started to decline for two consecutive quarters in the second half of 2010.
Jin Rongxia, a person in charge of Samsung China, told the Gaogong LED reporter that “under the concept of “Innovation in Japanâ€, Samsung will continue to introduce the latest products to the Chinese market and gain the trust of Chinese customers.†He also said, "Samsung uses the best products to provide Chinese customers with a fascinating user experience, and has become a top brand in the Chinese market."
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