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In early 2012, DJI released the first drone kit "Flamewheel". It is designed for enthusiasts and requires a lot of assembly work. Subsequently, in December 2012, Dajiang released the Phantom drone. Since then, everything has changed.
DJI is accustomed to working behind the scenes. The first Genie drone did not have the brand name Dajiang, only a small removable label. However, this wizard drone quickly sold, swept the world. "With this drone, they have the feeling of subverting the entire industry," said Michael Blades, an analyst with drone research company Frost & Sullivan. The Wizard UAV has enough performance to attract professionals, and it is easy for beginners to get started. It has good endurance and stability, and does not require assembly. "It really narrowed the gap between toys and professional tools," Brades said. In the four years since then, Dajiang has been far ahead in the drone industry. "They became giants in the drone industry," Brades said.
Dajiang's entrepreneurial journey is the same as that of many American companies. You can even replace the "hot wheels" in the above description with Apple's "Apple I" and replace the "elf" drones with "Apple II." One of the most famous innovation stories in American history is about to emerge. However, Dajiang is not in the United States. It is a Chinese technology company. This should cause Silicon Valley to worry.
DJI drone technology industry leader
DJI is not just a drone company. It is unique in the industry. When you want to buy drones with your money, you will first look at the products of Dajiang, and then take a look at the products of more and more Chinese four-rotor drone manufacturers. Sports camera manufacturer GoPro entered the drone market last week and released a foldable Karma drone. However, this drone that was highly hoped by the Americans even lacked two functions that GoPro fans are eagerly looking forward to: the anti-collision and follow-me.